SBC News Voice of the Sports Betting Industry
MuchBetter, a provider of tailored igaming payment solutions, has confirmed a strong close to 2019 year-end trading as it secures German legacy sportsbook Interwetten Sports as a new client.
Following successful negotiations at SIGMA 2019, MuchBetter announces that it will launch its instant ‘real-time’ payment services across Interwetten’s digital portfolio within the coming weeks.
Operating since 2017, MuchBetter igaming payment solutions have become a popular service for igaming players, offering frictionless, fully transparent deposit across multiple online gambling operators.
Backing the integration of MuchBetter provisions, Dr Birgit Bosch, COO of Interwetten, said: “We have completely bought into the MuchBetter approach, and we love their commitment to payments innovation.
“After years of growth, mobile gaming remains a huge market opportunity and the MuchBetter app was built with these customers in mind from day one, not retrofitted to suit. They know these players and what they want from a payment app, as well understood as the German-speaking market, its opportunities, and its many challenges.”
MuchBetter announced the launch of its ‘CashDuster’ vertical this week, becoming the first industry e-wallet solution to allow operators to market campaigns and promotions at ‘the point of transaction‘.
“We’ve always had a different approach to payments, and we always like to create an integrated relationship with our operators,” said MuchBetter co-founder Jens Bader.
“For Interwetten, it’s not the case that they turn on the MuchBetter functionality and we just leave them to it. We are committed to building a solution that works for them and meets their specific needs, while serving their players with the smoothest user experience on the market. I believe we’re trusted by all our operators to deliver on that front.”
