Tag Archives: inter milan

Betsson has revealed that its Betsson Sport infotainment logo will be featured on Inter’s football jerseys for the next four seasons.  The partnership is the largest shirt deal for both Betsson and the Serie A football giants, both having recently celebrated major milestones in their respective histories – with Betsson marking 60 years in business and Inter having secured their …

Betsson has reportedly secured a partnership with Inter Milan to become the club’s main shirt sponsor for the 2024/25 season. Paramount+ has been the main shirt sponsor of the Serie A side since the final two matches of last season, but the deal with the American streaming service is set to expire at the end of the season. According to …

Italy’s Serie A will be covered on BT Sport in the UK, following a deal between the league and the subscription-broadcaster. The three-season contract will see BT Sport conduct live broadcasts of all Italian top-flight matches until 2024, beginning on 21 August. Every match will be broadcast on the opening round of fixtures, whilst at least five live games shown …

The six Premier League clubs which participated in the breakaway European Super League (ESL) project earlier this year have agreed to a £20 million settlement. According to Sky Sports, the settlement between the clubs and the Premier League will ‘draw the line under’ the controversial proposed tournament, and amounts to roughly £3.5 million per team. Although the proposed tournament quickly …

UEFA has initiated disciplinary proceedings against European Super League (ESL) founders Real Madrid, Juventus and Barcelona, prompting the trio to criticise the governing body’s ‘alarming attitude’ and ‘insistent coercion’. Making the announcement yesterday, UEFA confirmed that disciplinary proceedings had commenced against the three teams following a two-week investigation. The trio are the only remaining clubs out of the original 12 …

Navigating the restrictions of the Italian market has proved challenging for operators amid a ban on gambling advertising. However, betting companies have begun to place increased emphasis on consumer engagement and remarketing as ‘media brands’. In July 2019, the Italian communications authority introduced the Dignity Decree which prohibited all sports leagues and clubs from promoting or advertising gambling-related brands. Discussing …

Chief Marketing Officer at Nederlandse Loterij Arno de Jong has argued that the Dutch lottery’s TOTO brand is ‘alive and kicking’ due to the success of the ‘King TOTO’ campaign. TOTO recently received a Golden Effie award at the Effie Awards Europe 2020 in the Media, Leisure and Entertainment Category as a result of the campaign, garnering further international recognition …

Following on from its partnership with city rival AC Milan, Betsson AB has confirmed that its flagship Italian igaming property StarCasino will serve as ‘principal Infotainment partner’ of Inter Milan FC.  Abiding by Italy’s ‘Decree Laws’ prohibiting all forms of gambling advertising, Betsson AB will develop exclusive digital content for Inter fans published on its new media platform Starcasino.sport.  Launched …

In a bid to support its ongoing corporate social responsibility (CSR) initiatives, GVC Holdings has launched The GVC Foundation which will oversee the coordination and support of the gambling group’s objectives and donations around the world. The new foundation will primarily focus upon responsible gambling, sports integrity and gambling regulation research, education and treatment of problem gambling, as well as …