SBC News Voice of the Sports Betting Industry
After having a presence at SBC’s Betting on Football 2017, Italian Serie A club, AC Milan has announced that StarCasino has agreed to become the official betting partner of the club.
The partnership will span three years, with the operator offering a range of exclusive events and promotions exclusively for Milan fans as part of the agreement.
The deal follows on from Napoli, Juventus and Roma all recently announcing new betting partners for the upcoming season, as well as the main rivals of AC Milan, Inter Milan announcing Bwin as its first ever betting partner last month.
Lorenzo Giorgetti, the club’s chief commercial officer, said: “Our partnership with StarCasino is a natural fit between two ‘leaders’ in their respective industries. Our shared values make this collaboration particularly attractive.
“A key factor for us to partner with StarCasinò were their impressive innovative activation ideas. Thanks to StarCasino all our fans will be invited to join exciting upcoming live experiences with the club.”
StarCasino will sit on the second tier of Milan’s sponsorship tree, alongside TIM, Banco BPM, Snai, Mediaset Premium, Toyo Tires, Nivea Men, FrecciaRossa, Diesel and GI Group.
