Having secured a monumental deal with Major League Soccer (MLS) earlier this year, IMG ARENA President Freddie Longe spoke with SBC Leaders Magazine how the two organisations will work together to revolutionise the fan experience and extend the reach of rights holders in an era that’s becoming increasingly dominated by the power of data. First off, how did the deal …
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IMG Arena will acquire Leap Gaming, a virtual sports and casino games provider, setting its sights on further development of its betting and gaming operations. The sports data company, which maintains long-term ties to the betting sector as well as media and performance, has purchased Leap for an undisclosed sum. Expected to close in the first half of 2023, the …
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IMG Arena has secured the exclusive worldwide betting data and streaming rights for the British Basketball League (BBL). A sports data and technology hub, IMG Arena will distribute live streaming for betting and deliver FastPath data from over 214 games per season for its network of over 460 global sportsbook operators. Mark Wrigley, Senior Director, Rights at IMG Arena, …
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Twenty football teams within the betting and gaming industry will hit the pitch graced by the likes of Messi, Ronaldo and Neymar to compete at the fifth SBC Football Championship, as SBC, once again, brings the industry together to battle it out in a ‘friendly’ football match. The competition will take place on Tuesday, September 20, just before the pre-registration …
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IMG ARENA, a developer and distributor of syndicated sports and entertainment media rights, has been selected as the official data distribution partner of Major League Soccer (MLS). The collaboration follows an extensive RFP process. In a joint statement released today, both firms said that the long-term, global partnership will utilize the latest technology to create a new standard for soccer …
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bet365 has secured its presence at the front of pro-golf, becoming the Official Betting Operator of the PGA Tour. Securing a 3-year partnership through to 2024, the PGA announced that bet365 would serve as its first betting partner outside of the USA. In its remit, bet365 will serve as the exclusive source for odds on the leaderboard and player pages …
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IMG Arena has signed a multi-year agreement with the German Football Association (DFB) to distribute content to the sports data and fan engagement platform’s network of sportsbook operators. Commencing with the 2022/23 season of the tournament, IMG Arena will gain streaming and fastpath data rights for all 63 matches in the DFB-Pokal – Germany’s national knockout cup competition. “We are …
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Ahead of his appearance on the Betting on Golf panel at this week’s Betting on Sports Europe conference, IMG ARENA product director Eireann Kelly discusses the game-changing product that has transformed in-play betting on the sport. SBC: Golf has lagged behind other sports as an in-play betting event. Why is that changing? Eireann Kelly: It is one of the most …
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IMG ARENA has disclosed that it has undertaken a strategic investment in Swedish compound-computing specialist Signality with a view to enhance the data gathering and processing capacity of its sportstech, media and betting product portfolio. Founded in 2016, Signality has developed a cloud-based SaaS platform to help sports businesses/stakeholders extract live data from videos and related media, helping provide partners …
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Sports content and technology hub, IMG Arena, has announced an extension of its long-standing partnership with Euroleague Basketball this week, marking a decade of collaboration between both parties. The deal, which facilitates live streaming rights for the sports betting industry, will also be expanded to capture live game data in stadiums from over 500 matches per season from the Turkish …
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