Tag Archives: IMG Arena

PGA Tour tasks IMG Arena with delivering ‘innovative and safe’ betting content

IMG Arena, the newly formed ‘betting innovation division‘ of leading global sports agency IMG announces its first comprehensive data partnership with golf’s PGA Tour. Securing a multi-year partnership, IMG Arena becomes the lead distributor of PGA Tour (US + North American golf) data to sports’ media, news, betting and entertainment organisations worldwide. Further commercial provisions, see IMG Arena become the …

Read More »

IMG launches betting disruptor ‘IMG Arena’

International sports marketing agency, publisher and media/data distributor IMG have announced the launch of its betting industry focused ‘IMG Arena’ division. Part of its global media enterprise, IMG Arena is headquartered in London and will be tasked with developing new innovations and audience enhancements for the group’s +250 sportsbook clients. The new division is led by Freddie Longe as IMG …

Read More »