Sportradar - Copyright: believeinme33 / 123RF Stock Photo

IMG Arena nets major media extension with Brazil’s Liga Nacional de Basquete

Global sports betting content hub and innovation studio, IMG ARENA has confirmed that it has secured a six-season extension to its global live-streaming partnership with  Liga Nacional de Basquete (LNB), Brazil’s highest tier of professional basketball.

The new deal covers an increased number of NBB matches and the Copa Super 8. Launched in December 2008, the LNB brought together the top tiers of Brazilian professional basketball teams in an effort to make basketball the second most popular sport in Brazil, behind soccer.

Freddie Longe, Executive Vice President and Managing Director of IMG ARENA, said: “We are delighted to be extending our partnership with the LNB and to stream a growing number of NBB matches across the globe.

“Basketball is one of the most popular sports in the world and our investment in one of the world’s fastest-growing basketball leagues demonstrates our commitment to ensuring high-quality content for our sportsbook customers.”

Nilo Guimarães, President of LNB, said: “We take great pleasure in announcing the renewal of the partnership in such a difficult and challenging moment for the entire society.

“The vote of trust received by IMG ARENA, the leading provider to the sports betting industry indicates that NBB has been delivering, year-on-year, a more solid and relevant product within the sports business. These are the results of an innovative initiative created with IMG ARENA three years ago.”

Check Also

IBIA lauds ‘natural progression’ as IMG Arena joins its ranks

The International Betting Integrity Association (IBIA) has further enhanced its global reach, as sports betting …

SBC Summit Latinoamerica

Martin Lycka: Brazil is the crown jewel for Latin American industry

Martin Lycka, Entain’s SVP for American Regulatory Affairs and Responsible Gambling, is set to be …

Bolsonaro veto expected for proposed Brazil gambling regulation

Brazilian President Jair Bolsonaro has revealed in an interview with Veja that he has been in …