Sports betting service and content hub IMG ARENA has agreed to provide its streaming services to Turkish operator Misli.com after the duo inked a new partnership.
Misli is one of a limited number of regulated online sports betting operators in Turkey, having been licensed by the state’s Spor Toto Teşkilat Başkanlığı.
Under the terms of the new partnership, Misli’s customers will be able to stream events from IMG ARENA’s portfolio of live sport when placing a bet, covering a range of tier one football, basketball and world sports.
Andrew Corser, Commercial Director at IMG ARENA, commented: “We are delighted to partner with Misli.com, one of Turkey’s leading and longest-established sports betting licensees.
“The deal allows Turkish players to safely and significantly improve their betting experience by increasing access to engaging, official content and watching more of the sports live that they are betting on.”
The addition of IMG ARENA content will complement Misli’s current offering of national pools betting in addition to markets on domestic and international sport, including football and basketball.
Burak Simsek, CEO of Misli.com, added: “Integrating live streaming services from IMG ARENA will help take our online sports betting offering to the next level. IMG ARENA has a world-class portfolio of sporting rights and their properties are proven to drive the acquisition and retention of customers.”