Tag Archives: IMG Arena

IMG Arena delivers live betting opportunities with UFC Event Centre

Industry data, insights and content provider IMG Arena has teamed up with UFC to launch the UFC Event Centre, which is hoped to deliver new opportunities for live, in-round betting during UFC matches. The official data feed from both the UFC Event Centre and UFC will be made accessible via licensed partnerships with sportsbooks and gaming operators, which is due to include including IMG …

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Mansion revamps VS profile with IMG ARENA

Gibraltar-based Mansion Group has revamped its virtual sports offering, securing a multi-year agreement with IMG ARENA, the betting innovation studio of leading international sports agency and publisher IMG. Integrated through IMG ARENA’s existing partnership with Leap Gaming, Mansion has deployed a full suite of VS content across its UK online gambling portfolio. Moving forward, Mansion customers will benefit from instant …

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Rush Street Interactive boosts tennis capacity with IMG Arena

Rush Street Interactive’s US online gambling property PlaySugarHouse.com has become the first US sportsbook venture to launch IMG Arena’s live streaming services. The partnership sees Rush Street Interactive become the first US gambling operator to integrate IMG ARENA’s full live streaming portfolio. As a result, Rush Street Interactive’s PlaySugarHouse domain becomes the only online sportsbook operating within New Jersey and Pennsylvania …

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IMG Arena launches ‘Greenhouse programme’ targeting next-gen disruptions

More than a year in development, new industry data, insights and content provider IMG Arena announces the launch of its ‘Greenhouse’ innovation programme. Seeking to disrupt all standard components of the global betting sector, IMG Arena launches its Greenhouse directive, ‘funding and mentoring innovative entrepreneurs and companies reimagining the betting and media industries’. For its launch, IMG Arena announces ‘Sportsflare’, …

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Freddie Longe – IMG Arena will deliver fresh prospects for betting innovation

Last November, leading international sports marketing agency, publisher and data distributor IMG launched its industry-specific ‘IMG Arena’ division, seeking to deliver innovation and audience dynamics for all betting stakeholders. The standalone division is led by Freddie Longe Managing Director, who details to SBC how IMG Arena will utilise all active corporate components to shake-up betting’s legacy tech values and market propositions…  ________________ …

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PGA Tour tasks IMG Arena with delivering ‘innovative and safe’ betting content

IMG Arena, the newly formed ‘betting innovation division‘ of leading global sports agency IMG announces its first comprehensive data partnership with golf’s PGA Tour. Securing a multi-year partnership, IMG Arena becomes the lead distributor of PGA Tour (US + North American golf) data to sports’ media, news, betting and entertainment organisations worldwide. Further commercial provisions, see IMG Arena become the …

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IMG launches betting disruptor ‘IMG Arena’

International sports marketing agency, publisher and media/data distributor IMG have announced the launch of its betting industry focused ‘IMG Arena’ division. Part of its global media enterprise, IMG Arena is headquartered in London and will be tasked with developing new innovations and audience enhancements for the group’s +250 sportsbook clients. The new division is led by Freddie Longe as IMG …

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