IMG Arena has strengthened its product portfolio with the launch of EuroLeague Instant Legends, in collaboration with EuroLeague Basketball.
The new product, created by Leap Gaming, will draw upon official ‘vintage footage’ from players over the past 10 years to create instant betting events via randomly grouped clips.
“We are extremely proud of our partnership with EuroLeague Basketball,” said Freddie Longe, Managing Director at IMG ARENA. “There can be no doubt that they organise one of the world’s leading basketball leagues and we are delighted to be extending our relationship further with the launch of this exciting new product vertical.
“When we invested in Leap Gaming, our vision was to create official products and unlock new revenue streams and forms of fan engagement for our clients. In EuroLeague Instant Legends we believe we have developed a successful new concept for our always-on content portfolio.”
This new launch builds upon the long-standing partnership between the duo, having first signed an agreement in 2015.
Roser Queralto, Chief Business Officer at EuroLeague Basketball, added: “IMG ARENA has been a key partner for the EuroLeague, and we are thrilled to have teamed up to create EuroLeague Instant Legends.
“The game is an untapped and creative application of our archive broadcast rights and we look forward to presenting this to basketball and wider sports fans through IMG ARENA’s sportsbook partners.”
In December 2020, IMG Arena added a multi-year extension to its live-streaming partnership with Poland’s premier football league, the Ekstraklasa.
The global deal, which does not include Poland, allows sports betting operators to benefit from a package of live footage from the league.