SBC News 19.com nets Leicester City betting partnership

19.com nets Leicester City betting partnership

Premier League-side Leicester City has confirmed a new agreement with 19.com, which will see the Asian betting operator become the club’s new Official Betting Partner. 

The Global Gaming subsidiary will have its branding displayed across Leicester’s matchday LED boards, as well as the club’s interview backdrops. 

The new agreement is hoped to boost the exposure of the betting operator across the European market as it seeks to ‘benefit from the global coverage of Leicester City and the Premier League.’

Jamie Dillon, spokesperson for 19.com, praised the new partnership: “We are delighted to confirm this exciting betting partnership with an iconic club such as Leicester City.

“As one of the leading online gaming brands in Asia, 19.com are proud to announce our partnership with the Foxes and bring our brand to the UK market.

“We see this partnership with the former Premier League champions as the perfect platform to provide the 19.com brand with important and valuable exposure.”

Harj Hir, head of partnerships at Leicester City, added: “We are continuing to build our international profile and this partnership is an exciting one for the Football Club.

“It will help to strengthen our global reputation, particularly in Asia where we have a strong presence and significant status in the region.”

Check Also

SBC News Punters studying the history books for 2022/23 Premier League predictions

Punters studying the history books for 2022/23 Premier League predictions

The 2022/23 Premier League season kicks off this evening as Crystal Palace host Arsenal, and …

SBC News Kindred: Sports sponsorship a ‘peripheral issue’ in context of harm reduction

Kindred: Sports sponsorship a ‘peripheral issue’ in context of harm reduction

Ahead of the Premier League potentially severing or significantly limiting its ties with betting companies, …

SBC News Big Step calls on Premier League to ‘do the right thing’ as govt ‘delays the inevitable’

Big Step calls on Premier League to ‘do the right thing’ as govt ‘delays the inevitable’

Gambling with Lives’ Big Step campaign has penned an open letter to the Premier League’s …