SBC News Voice of the Sports Betting Industry
Leicester City Football Club has confirmed that it has signed a new sponsorship agreement with Yabo Sports, who are set to become the new official club partner.
Under the terms of the new agreement, the club will display Yabo Sports’ branding on the Club’s matchday LED advertising boards and interview backdrops which is hoped to help the operator bolster its global exposure and effectively reach out to its target demographic.
Dean Hawkes, CEO of Yabo Sports, said: “We are extremely proud to partner with Leicester City, a club who have an exciting style of football and proud history which has given them a strong and loyal global fanbase.
“The Premier League is the most popular and watched football league in the world and a league that enjoys an ever-growing global reach. We see this partnership with the Club forming a key part of our expanding sponsorship portfolio as we continue to grow our brand profile in key regional territories.”
Harj Hir, Head of Partnerships at Leicester City, said: “The moment we met Yabo Sports we were impressed by their enthusiasm and keenness to work with the Football Club.
“They have partnered with some of the major football clubs in Europe and sporting events across the world, which demonstrates their strong profile within a competitive industry.”
The operator, founded in 2015, offers a platform for both sport data and entertainment and hopes that the new partnership with Leicester City will deliver new content and ‘diversified pan-entertainment projects’ for its growing user base.
