SBC News Voice of the Sports Betting Industry
Speaking to SBC News, Dr Michael Auer, Managing Director of OpenBet’s Neccton, and Sarah Hitchcock, Chief Product Officer and Executive Vice President, Bede Canada at Bede Gaming, discuss the integration of Neccton’s AI-driven responsible gaming and anti-money laundering solutions into the latter’s platform.
They share insights on the value this collaboration brings to operators and how it addresses player protection challenges as the industry continues to evolve.
SBC News: What technologies and services can Neccton provide to operators through the Bede platform?
Dr Michael Auer: Neccton provides a comprehensive suite of tools that enables operators to adopt a proactive approach to player protection, responsible gambling, and AML efforts.
Our technology is powered by AI, which monitors player behaviour in real-time, identifying patterns that might indicate potential harm. This allows operators to intervene early, offering personalised feedback such as pop-ups and reality checks, or limit-setting options to help players manage their gambling responsibly.
Our platform processes vast amounts of data, monitoring more than 60 billion transactions annually and tens of thousands of events per second, ensuring reliability and scalability for operators. Our technology is deployed in over 30 countries, with multilingual capabilities, making it a global leader in responsible gaming solutions.
Through the Bede Gaming platform, operators can easily integrate our technology to enhance both player protection and compliance.
SBCN: How does this partnership with Neccton enhance Bede Gaming’s platform offering, and why was Neccton chosen as your player protection partner?
Sarah Hitchcock: At Bede, we’re passionate about player protection and our company vision of ‘Safest Place to Play’ underpins everything we do. Partnering with Neccton was a natural choice for us given their deep-rooted expertise in responsible gambling and impressive track record of working with major operators globally.
Neccton’s AI-driven tools, led by Dr Michael Auer as an industry leader, provides operators with actionable insights and real-time data needed to make informed decisions about player safety.
With Neccton’s solutions and Bede’s inhouse responsible gaming tools, our operator partners can not only meet regulatory requirements but go further by creating safer, more engaging gaming environments for their players.
This partnership aligns perfectly with our mission to lead product and technical innovation in the gaming industry while maintaining the highest standards of player protection and social responsibility.
SBCN: What additional value do Neccton’s solutions bring to Bede Gaming’s already comprehensive gaming products?
MA: Bede Gaming is renowned for delivering state-of-the-art technology that provides operators with high-quality, engaging gaming experiences. By integrating Neccton’s software into their platform, Bede Gaming enables operators to offer an additional layer of protection, putting player safety at the forefront.
Neccton’s real-time behavioural analysis provides operators with critical insights, allowing them to make informed, data-driven decisions to reduce gambling harm. We analyse millions of player interactions globally, using advanced analytics to identify those at risk.
This proactive approach enhances player trust and positions operators as responsible and forward-thinking, which is essential for long-term success in a highly competitive and regulated industry.
SBCN: How does the Bede platform ensure a seamless integration of Neccton’s solutions for operators, and what support is available to them?
SH: Our award-winning platform has over 70+ integrations and growing with our open API technology allowing for seamless integrations with a range of tools and technologies including Neccton’s solutions.
This provides our operators with the perfect blend of market leading inhouse tools and third-party software to achieve their objectives, and they can easily add Neccton’s tools without disrupting their existing operations.
Once operators choose to implement Neccton’s services, the onboarding process is smooth and efficient. We provide full support, from initial integration to ongoing technical assistance and compliance guidance.
As with any integration we offer, our teams work closely with operators to ensure they get the best out of Neccton’s solutions to enhance player protection and meet regulatory obligations, ensuring that the adoption of these tools is both simple and effective.
SBCN: What are the long-term goals of the partnership with Bede Gaming, and how do you see it evolving as industry regulations change?
MA: The long-term aim of this partnership is to equip operators with the tools they need to create safer gaming experiences while ensuring compliance with increasingly complex player protection regulations. As responsible gaming and AML frameworks continue to evolve, operators will require scalable, reliable solutions that can adapt quickly to these changes.
Neccton’s technology is designed to scale with operator needs, and we are committed to evolving our platform in response to new regulatory developments. Whether in Europe, North America, or emerging markets such as Brazil or Peru, we will continue to help operators anticipate and meet regulatory demands while ensuring operational efficiency, leveraging the latest academic research to drive enhancements to our tools.
SBCN: What markets do you see benefiting most from the partnership, and how will this collaboration address the specific regulatory needs of those regions?
SH: The partnership with Neccton will be valuable for operators worldwide, not just in regulated markets like North America, the UK, and Europe, where player protection and AML compliance are under intense scrutiny.
By focusing on adaptable, universal player safety and compliance solutions, our collaboration with Neccton enables operators to create safe, positive experiences for players regardless of their market’s regulatory demands.
Both Bede’s platform and Neccton’s technology are designed to adapt to the specific needs of different markets. Whether it is providing multilingual support, handling high transaction volumes, or offering tailored and advanced reporting for regulators, this partnership ensures that operators can meet both local and global compliance standards seamlessly.
