The founder of Betfred Fred Done has strengthened his commitment to esports after it was confirmed that he has made an investment into the Manchester-based esports news, entertainment, and media focused business, GGIntel.
The start-up firm, which is focussed on achieving its goal of becoming a world-leading esports publisher, is set to provide bespoke content, global event and tournament information as well as breaking industry updates to the esports community.
Done commented: “Esports is only going one way and that’s up, and I’m really excited to be involved with GGIntel. I’m looking forward to working with this small but passionate team to create a unique business in an emerging sector.”
GGIntel Managing Director Chris Young added: “I am delighted to have launched GGIntel in one of the most rapidly growing and exciting industries in the world. The aim of GGIntel is to be the global leader in providing transparent, in-depth esports information and education through engaging content written and produced by experts in the field. We are already off to a blinding start, and we’ve only just begun.”
Esports has continued to grow in popularity over recent years, with brands such as Red Bull and ESPN becoming sponsors of multiplayer online battle arena (MOBA) and real-time strategy (RTS) streamed events featuring titles such as League of Legends, Super Smash Bros, Counter-Strike, and Overwatch.
This rise in popularity within the sector has seen the total global audience of esports grow to 454 million viewers, with revenues of over $1bn also being registered. It is estimated that viewership figures for esports are expected to exceed 600 million in 2020.