Tag Archives: FIFA World Cup

Checkd Group: 125/1 & 100/1 Winning Bets help deliver successful World Cup campaign

Checkd Media No Tippy Tappy Football, sponsored by William Hill

The World Cup in Qatar was well-received by operators and punters alike, with favourable results and high engagement levels producing an exciting, revenue-generating competition. For Checkd Group, the challenge was to generate high levels of customer engagement through compelling and relevant content, with the hope being that the unique timing of the Qatar competition outside of the sunny summer months …

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OpenBet praises World Cup as record-breaking wagering success

OpenBet praises World Cup as record-breaking wagering success

Any doubts about sportsbooks’ performance during the World Cup were put to rest during the tournament thanks to a ‘high level of engagement’, according to OpenBet. The sportsbook technology and content supplier processed 200 million bets across its channels, totalling $2bn across the four-week tournament, representing a 13% uptick on the 2018 World Cup. The improvements were driven by a …

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Bringing crypto back through betting: Varun Sudhakar on BetDEX’s real money debut

SBC News Bringing crypto back through betting: Varun Sudhakar on BetDEX’s real money debut

All the world’s a stage, a certain playwright once famously penned down, and in contemporary society, the FIFA World Cup is arguably one of the biggest.  This viewpoint was not lost on Varun Sudhakar, CEO and Co-Founder of BetDEX Labs, who outlined how such tournaments can provide a strong PR boost to crypto-betting firms, and other actors in the wider …

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Football fans share betting advertising concerns with World Cup around the corner

World Cup

A survey conducted by Opinium Research on behalf of GambleAware has delved into football fans’ opinions on betting ahead of the FIFA World Cup. Published today, six days prior to kickoff in Qatar, the study highlighted increased concerns among football supporters about the links between betting and the sport. Just under two thirds of respondents (64%) stated that there ‘are …

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KSA: Operators should moderate World Cup campaigns to avoid political backlash

KSA warns World Cup marketing

The Dutch gambling regulator, Kansspelautoriteit (KSA), has advised online betting operators in the country to avoid a ‘bombardment of advertising’ during the FIFA World Cup. In a blog post, KSA Chair René Jensen noted that Minister of Justice Franc Weerwind, who holds legislative responsibility for the Dutch gambling industry, had previously urged betting firms to ‘moderate their advertising’ around the …

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FSB levels up World Cup prep in partnership with Abelson

world cup

FSB has partnered with Abelson Info, a sports data and odds provider, with the aim of enhancing its comprehensive football product.  Abelson’s Goalscorer Pricing and Settlement (GPS) is at the centre of the partnership, with the duo planning on integrating the solution into FSB’s existing offering.  Preparation for the FIFA World Cup, commencing next month, is also a key objective, …

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BetVictor starts talkSPORT Bet recruitment drive

talksport

Ahead of the launch of talkSPORT Bet later this year, BetVictor has initiated a recruitment drive for its latest white label offering.  A LinkedIn post from the operator revealed that it is searching for a Head of the talkSPORT BET sportsbook brand, as well as a Display Executive, Acquisition Executive, Engagement Executive and Affiliate Manager. Additionally, the company is also …

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OpenBet’s SportCast enlists StatsBomb for pre-World Cup pricing

SBC News OpenBet’s SportCast enlists StatsBomb for pre-World Cup pricing

Companies across the betting and gaming space are continuing to build up their arsenals ahead of the FIFA World Cup later this year, including OpenBet and its SportCast division. Announcing a partnership with sports data provider StatsBomb, OpenBet explained that SportCast will integrate the sportstech firm’s data to enhance player props offerings with shots, shots on target, assists, passes and …

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Low6 to rollout three-phased gamification roadmap for Sportsbet.io

SBC News Low6 to rollout three-phased gamification roadmap for Sportsbet.io

Sportsbet.io has become the latest operator to partner with Low6, leveraging the firm’s gamification products for this year’s FIFA World Cup. A three-phased plan will start with Low6 developing a ‘Sportsbet.io Clubhouse’ for the multi-currency operator – which allows customers to bet using fiat and crypto – themed around the upcoming tournament. The remaining two phases will see additional clubhouses …

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Betby finds ‘perfect addition’ to sportsbook product in Formula One

SBC News Betby finds ‘perfect addition’ to sportsbook product in Formula One

Betby has further expanded its offering of sports betting markets, incorporating Formula One into its product range.  The sportsbook supplier has added 20 new betting markets to its offering via the addition of F1 events, as it seeks to further expand its services.  Betby plans to make its F1 sportsbook product live ahead of the French Grand Prix, which takes …

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