Esports is continuing to develop a strong connection with the betting industry, with countless companies now initiating strategies to maximise the sector’s potential. BetConstruct is one such firm finding a niche opportunity in this growing market. The iGaming solutions provider has its own in-house esports division, allowing bookmakers to offer esports to its customers throughout the day. The company’s head …
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Esports is one of the fastest growing entertainment sectors in the world today, with industry revenues set to grow to over £930m this year, according to a report by market intelligence firm Newzoo. With the industry starting to take shape, it is imperative that the betting industry conforms to the scene in order to fully maximise the sector’s huge potential. …
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Entering a new decade, industry leadership faces the challenge of developing stronger consumer propositions and engaging products, as the sector hits its ‘peak betting phase’. The industry’s 2020 agenda began with UKGC Chief Executive Neil McArthur outlining concerns that the industry’s consumer confidence had ‘reached its lowest ebb’, whilst participation shrinks. Amid these prominent concerns, Generation-Z enters working life as …
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Betting’s current context sees Tote betting and pool systems function as a wagering discipline primarily serviced through horse racing. To date debate and opinion have focused on how to modernise the Tote for modern audiences, dragging pool systems into the 21st century In order to capitalise on its exponential growth in recent years, a handful of esports operators have opted …
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DATA.BET will mark its official launch at this week’s ICE London by supplying the official data for a $250,000 CS:GO tournament played out at the ExCeL, produced in partnership with GG.Bet and streamed to an online global audience in excess of five million. We caught up with DATA.BET’s Chief Business Development Officer Tetyana Pshevlotska (pictured above) for more on the launch …
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Polish bookmaker STS has penned a new partnership with esports data company RTSmunity, in order to further enhance its presence across the esports betting sector. STS has been at the forefront of blending traditional sportsbook standards with esports, having been the first bookmaker to sponsor an individual player. The partnership with RTSmunity will continue the company’s growing reputation in the …
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Ahead of next week’s ICE London, SBC News sat down with Ebbe Groes, CEO of EveryMatrix, to discuss the recent revamp and commercial development of OddsMatrix – the company’s sports betting product suite. SBC: At the beginning of a new year, how would you evaluate OddsMatrix’s performance in 2019? Ebbe Groes: Last year was truly fantastic, from many points of view, …
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Vancouver-based Askott Entertainment has added trading and risk management services from Pinnacle to its esports-first iGaming platform, Chameleon Gaming. This is part of a strategic partnership to boost the turnkey platform, launched in May of last year, which has been designed to target millennials and GenZ customers. It already offers a wide coverage of esports betting markets, streamer betting and …
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International betting and gaming operator 1xBet has signed a title partnership deal with Ukraine-based esports team NAVI for 2020. 1xBet has confirmed that it will support NAVI in various esports disciplines across the year through a number of “powerful marketing activities”. It will also serve as the title sponsor on the NAVI website and for all of the team’s merchandise. …
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DATA.BET will kick off its bid to become the industry’s most comprehensive esports solutions provider by supplying the official data for a $250,000 CS:GO tournament played out at ICE London, and streamed to an online global audience in excess of five million. The tournament has been produced in partnership with GG.BET, for which DATA.BET has exclusive data rights. It will …
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