The intersection between sports betting and sports media is a space and talking point not many industry stakeholders are unfamiliar with. Erik Backlund, Kindred Group Chief Product Officer, offered an operator’s perspective into this area ahead of the SBC Summit Barcelona. For Kindred, Backlund explained, a redefining of the group’s outlook and operational scope has been essential to ensuring its …
Read More »
Kindred Group has announced that a live stream ‘Watch&Bet’ player will make its debut on the Unibet sportsbook app, better-accommodating sports betting customers’ unique live engagements and preferences on mobile devices. Rolled-out on Unibet’s iOS app, the mobile sportsbook will now feature a watch&bet player, supported by ‘live-odds overlay’ functionalities, delivering a single-screen wagering experience for Unibet mobile customers. Unibet …
Read More »
Kindred Group Plc has confirmed the internal promotion of Andreas Reimblad who will assume the senior management position of Group Head of Sportsbook. Reimblad will take over from former incumbent Erik Backlund, who was promoted to Chief Product Officer (CPO) of the Stockholm-listed online gambling group last year. Mirroring his predecessor, Kindred stated that Reimblad had proven his capacity and …
Read More »
Kindred Group Plc has confirmed the promotion of long-term sportsbook lead Erik Backlund to the position of Group Chief Product Officer (CPO), further serving as a new member of the Stockholm-listed firm’s executive leadership team. The internal promotion sees Backlund replace Fredrik Kjell, who departed Kindred this autumn to join telecoms securities firm TrueCaller as chief operations officer. Updating investors, …
Read More »
Sports Information Services (SIS) has entered into a fresh partnership with global gaming operator Unibet, to deliver horseracing and greyhounds lives pictures and data from worldwide racecourses. Providing the Kindred Group brand with its British and Irish greyhound service, taking in a market of 42 fixtures per week, the live pictures and data suppliers will also be supplying Early Prices, …
Read More »
Industry player engagement specialist and in-depth sports data provider iSport Genius has confirmed that it has entered a ‘user interaction’ partnership with European bookmaker Unibet’s UK and Australia sports betting divisions (Kindred Group). Updating the market, iSport Genius will provide Unibet UK and Australia with its interactive customer-facing tool. The product will aggregate trillions of data points into ‘understandable facts’ …
Read More »
Stockholm-listed European sports betting operator Unibet has deepened its relationship with industry UX developers Commologic, confirming the launch of its latest product BetUP Instant. Unibet was the first industry operator to integrate Commologic’s BetUP product, allowing its players to participate in instant pool-betting games predicting events within live football matches. Commologic’s BetUP Instant product update will provide Unibet with up …
Read More »
BetUP, the innovative new in-play sports betting product from Commologic, is now live with its first operator, Unibet. BetUP is seen as an acquisition tool for softer sports fans. It’s designed to engage players by creating an in-game experience which educates users about live betting. The product pools players together to offer big jackpots to the customers who can most successfully …
Read More »
Commologic has agreed a deal with Unibet, one of Europe’s largest online gambling operators, for its product BetUP. BetUp is an innovative live betting game that appeals to casual sports fans. It combines different gaming genres into a second-screen, live sports betting experience and will be available across Unibet’s desktop, mobile and tablet channels. As well as appealing to existing players, it is …
Read More »
SBC News Voice of the Sports Betting Industry