Stockholm-listed European sports betting operator Unibet has deepened its relationship with industry UX developers Commologic, confirming the launch of its latest product BetUP Instant.
Unibet was the first industry operator to integrate Commologic’s BetUP product, allowing its players to participate in instant pool-betting games predicting events within live football matches.
Commologic’s BetUP Instant product update will provide Unibet with up to 30 additional betting opportunities per football match.
BetUP Instant acts as a micro-pool on the next BetUP question. This increases game turnover with a fixed and guaranteed profit margin for the operator. With the new instant bets, BetUP becomes an even more engaging game, giving players an enjoyable experience from kick-off to final whistle. Players can now join a BetUP instant game without a BetUP ticket, or can still enjoy BetUP Instant even if they are behind on the core BetUP game or missed the game start.
Erik Bäcklund, Head of Sports Betting at Unibet commented on integrating the BetUP Instant product
“Once again we are excited to be rolling out another great product from Commologic. BetUP Instant satisfies customer demand for an instant gaming experience within the longer engagement of the game. We have seen BetUP work well in parallel to our in-play product and we hope BetUP Instant should make the product stickier, increase revenues, and educate the mores casual customers to bet in-play”.
Tamir Berler, CEO of Commologic, backed Bäcklund statement, commenting “We are always trying to innovate the in-play experience for sports fans. BetUP Instant now allows for a fan engagement experience at any time of the game. We are learning together with our partners and delighted they are backing the evolutions of our products. We are looking forward to rolling out more innovations together”.