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SIS and Unibet in exclusive horseracing and greyhounds deals

Sports Information Services (SIS) has entered into a fresh partnership with global gaming operator Unibet, to deliver horseracing and greyhounds lives pictures and data from worldwide racecourses.

Providing the Kindred Group brand with its British and Irish greyhound service, taking in a market of 42 fixtures per week, the live pictures and data suppliers will also be supplying Early Prices, allowing Unibet to open markets to its customers much earlier.

Sandra McWilliams, Director of Sales at SIS, said: “We are pleased to be partnering with Unibet to help them launch their 24/7 racing product and our exclusive greyhound and horseracing content will provide their customers with round the clock competitive betting action.”

As well as its UK focused agreement, the deal also includes live pictures from Latin American racecourses, covering 2,750 races per annum, as well as Dubai Racing, featuring 220 meetings from Meydan and Jebel Ali and a further 296 races from its Mauritian courses.  

Erik Bäcklund, Head of Sportsbook at Kindred Group, said: “This new partnership with SIS will see us deliver a much more comprehensive greyhounds and horse racing betting product to our customers, featuring thousands of events across numerous time zones.

“This allows us to provide our customers with live content already proven to be a success elsewhere, ensuring the best possible betting experience at times that suit them.”

Unibet details that it is currently going through a revamp, expansion and enhancement of its racing offering, with the content and expertise providing by SIS in the area set to assist the process.

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