Industry player engagement specialist and in-depth sports data provider iSport Genius has confirmed that it has entered a ‘user interaction’ partnership with European bookmaker Unibet’s UK and Australia sports betting divisions (Kindred Group).
Updating the market, iSport Genius will provide Unibet UK and Australia with its interactive customer-facing tool. The product will aggregate trillions of data points into ‘understandable facts’ and further information aimed at educating and engaging Unibet’s audience.
Selecting its new data partner, the Stockholm-listed bookmaker was pleased with the ‘unprecedented depth of information’ the iSport Genius tool could gather, stating that it would help its marketing and operational teams create better user ‘calls to action’.
Backing iSport Genius UK & Australia integration Erik Backlund, Head of Sportsbook at Kindred Group, commented: “We are always looking to partner up with forward-thinking product and content service providers. iSport Genius will be an exciting addition for our Unibet customers, and the tool will add a different dimension to the allimportant packaging of our offering across all channels”
Nathan Rothschild, Co-founder at iSport Genius was pleased to have secured his firms first major partnership of 2017, stating;
“We are very pleased to be partnering with Unibet, a leading global sportsbook with significant operations in a number of jurisdictions. iSport Genius is a proven product and a perfect fit for Unibet with its ‘Luck is no coincidence’ slogan. The depth of our product will see Unibet take their data-driven angle to a whole new level. They are an excellent fit as we continue our global expansion.”