Tag Archives: Entain

Entain discloses terms on DraftKings $22 billion approach  

SBC News Entain discloses terms on DraftKings $22 billion approach  

The board of Entain Plc has published a further media statement outlining the financial terms of DraftKings approach to acquire its business. The statement confirmed a first offer made by DraftKings at £25 per share, comprised of a combination of group shares and cash – valuing the business at $20 billion (£14.6 bn) Entain governance rejected DraftKings initial terms that …

Read More »

Entain confirms DraftKings’ interest in reported $20bn acquisition

SBC News Entain confirms DraftKings’ interest in reported $20bn acquisition

Entain has confirmed media reports that prominent US sports wagering and fantasy sports operator DraftKings is interested in acquiring the company. A statement from the company’s board earlier today confirmed that a DraftKings proposal to acquire the FTSE100 firm had been received, and that such a takeover would include a combination of the former’s stock and cash.  However, the group …

Read More »

Ladbrokes debuts ‘Balloon’ as first brand-led campaign for casino  

SBC News Ladbrokes debuts ‘Balloon’ as first brand-led campaign for casino  

Ladbrokes continues to refresh its marketing image, announcing the upcoming launch of ‘Balloon’ – UK gambling’s first brand-led campaign promoting online casino and games.  Balloon is the third campaign developed for Ladbrokes by London creative agency Neverland, which was appointed to lead the development of its headline advertising campaign for this summer’s UEFA Euro 2020 Championship. Filmed by Emmy-nominated director …

Read More »

Betano boosts Portuguese branding via FC Porto deal

SBC News Betano boosts Portuguese branding via FC Porto deal

Betano has signed an agreement with FC Porto, becoming the club’s betting partner and gaining front-of-shirt sponsorship of its handball team. The deal is the second major betting partnership signed between the Kaizen Gaming-owned sports betting brand, following on from its agreement with FC Porto’s Lisbon-based rivals Benfica and Sporting CP as well as SC Braga, Marítimo and Os Belenenses. …

Read More »

Anton Kaszubowski: The US is becoming a big name game

SBC News Anton Kaszubowski: The US is becoming a big name game

The US market has become the golden goose of the global sports betting industry, presenting itself as the ‘land of opportunity’ for those looking to expand their international footprint.  Strategy expert Anton Kaszubowski – Founder and Managing Director at SBC Advisory Partners – takes a look at why the US market has become a ‘big name game’ and why mergers …

Read More »

Interest in William Hill retail divisions remains after 888 acquisition

SBC News Interest in William Hill retail divisions remains after 888 acquisition

As this morning 888 Holdings is declared the winning bidder of Caesar Entertainment’s auction of William Hill’s non-US assets – uncertainty remains as to the future of the heritage bookmaker’s retail unit and how it will reshape betting’s presence on the high-street.   The deal will enable 888 to quadruple its market share, becoming the third-largest group operator in the UK …

Read More »

888 wins transformative buyout of William Hill heritage assets

SBC News 888 wins transformative buyout of William Hill heritage assets

888 Holdings is reportedly the winning party of the hotly contested auction for William Hill’s combined UK and European business assets – put up for sale by Caesars Entertainment.  As reported by The Times, Caesars has accepted a +£2 billion buyout offer put forward by 888, out-bidding US private equity fund Apollo Global as the auction’s last remaining suitor.    Coordinated …

Read More »

bwin becomes sponsor of UEFA Europa and Conference Leagues in ground-breaking deal

SBC News bwin becomes sponsor of UEFA Europa and Conference Leagues in ground-breaking deal

Entain’s bwin brand has been named the first official sports betting partner of the UEFA Europa League and UEFA Europa Conference League, strengthening its international sports marketing in Europe. Under the terms of the ‘ground-breaking’ three-year deal, bwin will gain brand visibility across both competitions across broadcast backdrops and in-stadia marketing on perimeter advertising as well as on both tournaments …

Read More »

SBC Leaders membership expands ahead of SBC Summit Barcelona

SBC News SBC Leaders membership expands ahead of SBC Summit Barcelona

SBC Leaders has grown to 60 member companies ahead of its biggest meet-up to date, at this month’s SBC Summit Barcelona conference and exhibition. PAF, Apuesta Total, Nederlandse Loterij, Slots Million, Adjarabet, Retabet, BetWarrior, and the Ukrainian Gambling Council are among the new members of the exclusive group for international betting and gaming operators and operator associations. The membership has …

Read More »

MPs McVey and Davies criticised for betting industry links

SBC News MPs McVey and Davies criticised for betting industry links

Conservative Party MPs and husband and wife Philip Davies and Esther McVey have been criticized by Liberal Democrats in the latter’s constituency of Tatton, Cheshire, for closeness to the betting and gaming industry. It was revealed by the Daily Mirror this morning that the MPs received £18,000 in free VIP tickets to events from private firms within a two month …

Read More »