Shay Segev, Group CEO of Entain Plc (formerly GVC Holdings), has spoken exclusively to SBC about the ‘generational transformation’ that the FTSE100 betting group has undertaken after embracing the key responsibility objectives of its new ‘corporate charter’.
Speaking to SBC MD Andrew McCarron, Segev outlined Entain’s new mission, explaining that the company aims to lead global gambling across all safer gambling, social responsibility and corporate conduct disciplines.
Though Entain’s rebrand from GVC Holdings garnered media headlines, Segev stated that the firm’s new charter had been a two-year project, analysing the gambling operator’s core products and operating units.
Segev also highlighted Entain’s recently launched ‘Advanced Responsibility & Care’ (ARC) programme, citing it as a game-changing commitment utilising its proprietary-built technology stack to enhance player protections.
“We are in a unique position, that we are one of the few operators that can control its full end-to-end technology,” he said. “We can therefore monitor all the touchpoints we have between ourselves and our customers.
“We are turning these advantages into creating better customer experiences. But at the same time, we know that this is an opportunity to take this data and information and create the safest gambling environments”.
Segev remarked that Entain’s ARC programme would develop the industry’s deepest safer gambling systems and controls – which beyond its technology and algorithmic capacities would be overseen by the academic oversight of Dr Mark Griffiths an expert on gambling harms and problematic behaviours.
Probed on whether Entain’s new leadership team faces a difficult remit in balancing its social responsibility resources with the firm’s accelerated global growth strategy, Segev stressed that the firm’s ARC and CSR charter had been unanimously approved by company shareholders.
“There is simply no conflict,” he added. “Our shareholders know that we are building value not by chasing every penny in the short-term, but by safeguarding our value for the long term.
“I made it clear in our strategy, to our employees and to our shareholders is that we won’t take even a penny from vulnerable customers.”
“These objectives are aligned, as providing the safest online environments, will enable us to continue growth in existing markets and establish quicker access to new markets.”