GVC Holdings shareholders have overwhelmingly approved the FTSE100 firm’s corporate rebrand to new identity ‘Entain Plc’.
The rebrand was backed by 99.9% of company shareholders, who cast votes at an ‘extraordinary general meeting’ signing-off on the ‘new corporate charter’ proposing a series of new long-term sustainability objectives.
Last month, Group CEO Shay Segev and the FTSE firm’s new executive leadership team presented charter objectives to corporate shareholders, stressing that Entain Plc will lead global gambling on ‘all sustainability and conduct disciplines’.
Headline proposals saw the company commit to operating 100% across regulated markets by the end of 2023 trading.
Meanwhile, all subsidiaries and operational teams will be supported by the firm’s new ‘Advanced Responsibility & Care’ (ARC) programme, utilising its proprietary-built safer gambling technologies to enhance player protection through additional checks as well as improved monitoring and interventions.
The global expansion will be supported by the launch of the ‘Entain Foundation’, a CSR fund committed to donating over £100 million in the next five years to local communities, gambling harm research and the funding of grassroots sports initiatives.
Segev has personally backed the corporate charter, for which growth will be facilitated by attracting top workforce talent and helping the group to secure optimal local partnerships in key markets.
The rebrand has been supported by the launch of new company website EntainGroup.com and the transfer of all GVC-related social media assets to Entain domains.