Ladbrokes and Coral up in-store digital engagement with Racing Post BSDs

Ladbrokes and Coral have agreed to install the new interactive Racing Post Digital Betting Shop Display (BSD) in eight of their stores across the UK and Ireland.

The decision, which Ladbrokes and Coral hope will help create ‘the betting shop of the future’, comes after the operators shift away from print newspapers in store, replacing form sheets with digital displays.

Discussing the new BSDs, Entain Retail Product Manager Toby Cook said: “We know what customers expect and are constantly looking for Racing Post updates on the live racing. For years that has been through the newspaper and the betting shop display. 

“Now we’re delighted to be moving with the business as we continue our digital journey. The new interactive screens have already been hugely successful in our shops in London and Dublin. We’re delighted to be installing them in more shops up and down the country.”

The new screens will allow punters to gain access to racing information in an ‘interactive format’. The product, according to Spotlight Sports Group, has advanced in recent months with the addition of Racing Post Tipping Zone which includes top tips from Racing Post figures such as Paul Kealy and Tom Segal. This is in addition to a race day live feed.

For more casual racing customers, the new interactive touchscreens contain key Racing Post content, including Verdicts and Spotlights so bettors can make informed betting decisions. 

Spotlight Sports Group Retail Director Alan Pepperell said: “With betting shops across the UK and Ireland closing for long periods of time this year, it’s vital that they now offer the best customer experience to welcome customers back. 

“We are delighted that Ladbrokes Coral like most high-street bookmakers are relying on Racing Post and Spotlight Sports Group to produce the content that engages their visitors. The new digital BSD is like nothing else on the marketplace. 

“With the latest releases, customers are getting key race information supplemented with tips from the biggest names in racing at the touch of a button. We’re excited to see bettors interact with our digital products over the coming months.”