FSB revamps BetXS Ireland SSBT experience

FSB Tech has signed an agreement to revamp the self-service betting terminal (SSBT) capacity of BetXS – one of Ireland’s remaining independent bookmakers operating betting shops in County Dublin and Meath.

The agreement will see FSB deploy its SSBT systems to modernise BetXS in-store environment to optimise engagement with modern sports customers.

FSB upgrades will provide BetXS with a customised retail management tool, providing its betting shop managers with full visibility on real-time market liabilities, and a comprehensive suite of reports to help manage their in-store offerings.

Russell Colvin, Head of Retail at FSB, said: “We are delighted to have been chosen by BetXS to deliver our next generation self-service betting terminals to its retail stores ahead of lockdown restrictions being lifted in the Republic of Ireland and bettors being allowed to return.

“Here at FSB, we’re all about using innovative technology and I’m hugely proud of these products. The terminals come packed with market-leading features and functionalities and they’ll allow our global partners to take control of their retail environment and offer their end users a unique cutting-edge retail experience.”

BetXS has upgraded its SSBT capacity in advance of lockdown restrictions being lifted in the Republic of Ireland, allowing it to welcome bettors back with an improved customer experience.

Colm Finlay, Director at BetXS, said: “We go to great lengths to offer our customers the best possible experience and to do that we need to work with the best people. Quite simply, FSB’s product offering takes retail betting onto another level. Having the likes of remote terminal balance management and real-time liability views are a complete game-changer for me in my day to day operations and I’m certain these products will be hugely popular with our customers.”

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