Independent online bookmaker BetBright has moved to develop a more open, informative and engaging experience for its customers, launching its new platform ‘BetFeed’.
The BetFeed platform will support BetBright markets, by offering customers unique market insights and data on popular bets and events.
“BetFeed, an industry first, offers a unique insight into which events or bets are popular with other people – customers will be able to see in real-time the exact number of people who are betting on a selection, enhancing their experience and encouraging social interaction” details BetBright in its product release.
Sarne Lightman MD of BetBright has detailed that the online bookmaker, has been inspired by Tech giants Facebook, Netflix and Spotify, which seek to further engage audiences with use of enhanced data with no constraints.
“The modern digital consumer is used to being able to like and follow trending social feeds and content, from their friends’ photos to their movie and music choices” Lightman details
BetFeed will allow l customers to browse a scrollable feed of up to 100 bets and copy them into their bet slip with a single click.
“Until now, traditional sportsbooks have lacked even the most basic social functionality leaving customers betting in a vacuum with nothing but the odds as evidence to what other users might be doing around them.
“Like the disrupters in other digital industries, BetBright understands how important the social experience is to the savvy digital customer and BetFeed is the next step on our journey to modernise and disrupt the digital sports betting industry.”