Tag Archives: codere

Codere sanctions Credit Suisse to lead its Mexican charge

Spanish business news source El Confidencial reports that the governance of Grupo Codere SA has sanctioned investment bank Credit Suisse to lead its corporate refinancing, as the Bolsa Madrid gambling group reviews its South American options. The Swiss multinational bank is reported to have been given a two-fold mandate by Codere governance, being ordered to raise capital for new expansion …

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Crowded field pitches up for BA online gambling tender

As anticipated the upcoming Buenos Aires online gambling tender will see a raft of international gambling operators’ partner with Argentine enterprises seeking to secure one of seven IPLyC licenses.  Setting a 25 June deadline for final applications, this May, BA’s regulatory gambling body IPLyC published its ‘official criteria for competition’, outlining key venture requirements to compete for BA-7 licenses. Though …

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Codere pushes for Colombian appeal with Carlos Valderrama

Bolsa Madrid gambling group Codere SA has launched its first specific Codere Apuestas Colombian multi-media marketing campaign – ‘Acepta el Reto’ (‘Take the Challenge’) featuring Colombian football legend Carlos Valderrama. The exclusive Colombian marketing campaign has been developed by Barcelona based advertising agency Manfiesto, with the aim of promoting Codere Apuestas Colombian sportsbook property to the wider general public. Codere …

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Argentine players seek international tie-ups to secure BA-7 licenses

Argentine news reports of a ‘diverse cast’ of national and international operators vying to secure one of seven Buenos Aires province online gambling licenses. On Monday, the Buenos Aires executive closed its ‘window of submissions’ for operators seeking to join BA’s regulated online gambling marketplace. Argentina’s first legislative code for online gambling was approved last April, as BA districts sanctioned the …

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Blackstone eyes ‘IPO on the horizon’ for CIRSA

A year following its €2 billion acquisition of Grupo CIRSA, US private equity fund Blackstone Group, is reported to be assessing ‘future options’ for the Spanish market gambling group. Spanish business news source Economia Digital, reports that Blackstone eyes an ‘IPO on the horizon’ for its CIRSA vehicle. Blackstone, which maintains one of gambling’s biggest investment portfolios, is reported to …

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Codere places responsibility at the forefront of Real Madrid renewal  

Issuing a market update, Spanish gambling firm Grupo Codere SA informs that it will continue to serve as ‘official betting partner’ of Real Madrid FC until the end of the 2020/21 European football season. Bolsa Madrid gambling group Codere has served as Real Madrid betting partner since 2016, representing Codere’s biggest marketing commitment. The Spanish betting group has previously used …

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Codere refreshes legacy brand to reflect new global identity

Spanish legacy gambling operator Grupo Codere SA has rebranded its entire corporate identity, seeking to reflect the firm’s ongoing transition as a global gambling enterprise. Last week, Group Chief Executive Vicente Di Loreto presented Codere’s new corporate logo and tagline ‘Contigo Cambiamos el Juego’ – ‘We Change the Game with You’. Updating stakeholders and the media, Di Loreto detailed that an …

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Mexican Tribunal denies Codere expansion rights

A Mexican federal court has denied Grupo Codere the right to open a further 45 casino/betting establishments, hindering the Bolsa Madrid gambling group’s LATAM expansion plans. Last week, Mexican news sources revealed that on 15 April a Mexican Tribunal on administrative matters had revoked ‘Recreativos Codere’ its previous exemption from Ministry of Interior rules on licensing gambling properties. The tribunal’s …

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Codere reforms organisation to drive ‘global efficiencies’

The governance of Bolsa Madrid-listed Grupo Codere SA has allowed the firm’s executive team to carry out a series of organisational reforms, designed to improve and simplify Codere’s globalised day-to-day operating structures. In its update, the executive of embattled Codere, details that organisational reforms are needed to simplify the firm’s regional units, enhance commercial capacities, whilst improving corporate operating margins …

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Codere Apuestas seeks to broaden appeal with ‘Nube’ campaign

Bolsa Madrid-listed Grupo Codere SA has taken a new creative approach in promoting its Codere Apuestas online sportsbook property. This April, Codere Apuestas released its new home market TV and digital advertising campaign ‘Nube’ (translated – ‘The Cloud’) –  publishing/broadcasting the campaign across multiple Spanish media portals. Continuing to work with Madrid-based creative advertising agency El Ruso de Rocky, the …

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