Tag Archives: Cillian Barry

SportCaller strengthens William Hill alliance with Golden Race

Ahead of this year’s Cheltenham Festival, free-to-play (FTP) sports-game specialist SportCaller has extended its alliance with William Hill to launch its new Golden Race. The launch of the new game is intended to enhance player-engagement with the bookmaker’s audience. Players can compete for a jackpot prize of up to £1m by trying to predict the outcome of a given number of runners …

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SportCaller partners with FanDuel to boost US presence

U.S. Operator FanDuel, has partnered up with free-to-play (FTP) sports-game provider SportCaller, to offer a series of marquee games, starting with its NCAA March Madness basketball. As part of the new collaboration, the FTP specialist will roll out a number of games out across its light-to-deploy platform, which will include a number of major American sports. Lorcan Kelly, VP of …

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SportCaller darts game kicks off Coral’s £1m Smart Money Series

Darts - Copyright: sergign / 123RF Stock Photo

Coral’s £1m Smart Money Series, a free-to-play (FTP) set of games powered by SportCaller, will take centre stage as the PDC World Darts Championships gets underway tonight in London. The first offering of the series, which is set to continue throughout 2019, asks players to answer 10 ‘prediction teasers’ related to the action at the Alexandra Palace. Players can enter …

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Racing Post retention boost for SportCaller’s Lucky7

SportCaller has called on Racing Post to raise the profile of its horseracing game, Lucky7 – initially rolled out last year in conjunction with William Hill. The free-to-play (FTP) sports-game specialist confirmed that William Hill’s affiliate team was instrumental in putting this premium partnership in place to boost acquisition within Racing Post’s fertile base of racing fans. Lucky7, recognised as one …

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Paddy Power Betfair renews FTP drive with SportCaller

Free-to-play industry games developer SportCaller extends its two-year partnership with FTSE100 betting group Paddy Power Betfair (PPB) announcing the launch of a new ‘Beat The Drop’ game. SportCaller and PPB had previously launched the ‘Beat The Drop’ FTP game during World Cup Russia 2018, with the title receiving great acclaim whilst beating partnership expectations. With the new European football season underway, …

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SportCaller appoints ‘tech & engagement pro’ Andy Clerkson as first Chairman

SportCaller developer of betting-centric games and audience engagement functions has confirmed the appointment of Andy Clerkson as its first ever corporate Chairman. An industry veteran in technology development and product strategy, Clerkson is the former founder of Grande Parade, a gambling-specific technology studio acquired by William Hill in 2018 for £14 million. With a career spanning over 30-years in technology, …

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Cillian Barry: SportCaller – Making ‘free-to-play’ a viable option for bookmakers

As an industry discipline, free-to-play (FTP) mechanisms have had a difficult relationship with bookmakers and their day-to-day operations. Nevertheless, Dublin-based games developer SportCaller believes that its tailored FTP portfolio has cracked the conundrum of offering free incentives for building audiences and effective engagement.  SBC speaks to Cillian Barry, Founder & MD of SportCaller, on why FTP is still a relevant …

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More Please! Sportsbet Australia recommissions SportCaller FTP games

Paddy Power Betfair (PPB) Australian subsidiary Sportsbet (Sportsbet.com.au) has launched a host of tailored ‘free-to-play (FTP)’ sports games developed by SportCaller studios, designed to broaden the bookmaker’s audiences and improve retention. Sportsbet expands its existing partnership with SportCaller games development, which saw the bookmaker launch its NBA mobile game as its first FTP game property. PPB’s Australian sportsbook has recommissioned …

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SportCaller and William Hill launch free-to-play Football21

SportCaller, the free-to-play sports game specialist, has struck a deal with William Hill to deliver a new game, Football21, in a move the operator hopes will optimise its customer base. Football21 is a weekly free-to-enter competition which asks players to compete for a £10,000 prize pot every weekend by selecting teams whose combined goal-count adds up to 21. The rules …

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RISQ and SportCaller to add “new dimension to player retention”

B2B jackpot risk management specialist RISQ has teamed up with SportCaller to unveil a series of World Cup prediction games with the aim of adding a new dimension to player retention. The free-to-enter challenges ask players to predict the outcomes of the World Cup. From purely forecasting the winner of every tournament match (from the group stages to the final) …

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