Tag Archives: Cillian Barry

William Hill drives retention with SportCaller’s Free Or 4

Free-to-play (FTP) sports game provider SportCaller has made its new Free Or 4 game available to William Hill, helping the operator drive both engagement and retention. Free Or 4 asks players to select six games in which they believe three or four total goals will be scored from the Saturday long-list of 3pm UK kick-offs. If players are able to …

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SBC Summit Barcelona – Digital: Winning with Free-to-Play

SportCaller

Fresh from his #SBCSummitBarcelona presentation, SportCaller MD Cillian Barry (pictured) unpacked the progressive rise of free-to-play (FTP) as a global force and a vertical in its own right. In our lifetimes, no chapter change has been as stark as when COVID-19 flipped the script, sending shockwaves and plot twists throughout every industry imaginable. Of course, the gambling sector was no …

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SG OpenMarket approval sees SportCaller expand FTP distribution capacity

Free-to-play (FTP) sports-game studio SportCaller has broadened its global distributional scope after partnering with Scientific Games (SG). This story featured in today’s SBC News 90. To view the latest round-up, watch today’s edition here. As part of the agreement, SportCaller’s FTP product portfolio will be made available to a new network of operators via SG’s new ‘OpenMarket’ platform. Cillian Barry, …

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SportCaller teams up with Coral for Racing Super Series launch

Free-to-play (FTP) sports-game provider SportCaller has extended its partnership with Coral after the duo confirmed the launch of the new Racing Super Series game. The game, which ‘delivers a fresh twist on the classic Placepot’, will give punters the chance to share in a minimum £25,000 jackpot by picking a horse to finish in the places across the first six …

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SportCaller grows US footprint with Betfred USA Sports deal

Free-to-play sports-game provider SportCaller has continued to grow its presence in the US market after entering into a new partnership with Betfred USA Sports. Capitalising on Betfred USA Sports’ partnership with the Denver Broncos, SportCaller will launch an weekly free-to-play series whereby players can sign up for free and ‘have the chance to compete for bragging rights and win up …

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SportCaller drives engagement with Off The Ball quizzes

Sports betting innovation studio SportCaller has agreed to roll out a series of live broadcast quizzes as part of a new partnership with social media sports publisher Off The Ball. The new feature will allow SportCaller to drive audience engagement, as well as introducing a wider demographic to the ‘highly social nature of free-to-play products’. Cillian Barry, MD at SportCaller, …

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SportCaller backs Tote Ten to Follow as Flat season returns

Free-to-play (FTP) sports-game specialist SportCaller has extended its partnership with the UK Tote Group with the return of the Tote Ten to Follow. SportCaller has committed to delivering a suite of new features which is expected to drive reliable engagement throughout the course of the competition, which will run from 16 June to 17 October. Cillian Barry, SportCaller MD, said: …

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SBC Digital Summit: FTP games not a stop-gap until normal service resumes – Cillian Barry

Koerl

Speaking on the Leadership in Betting track on day one of the SBC Digital Summit, SportCaller’s Managing Director Cillian Barry outlined five key points which look at how free-to-play (FTP) games can boost engagement and retention with audiences during the live sport shutdown. During his presentation Barry looked at how the changing industry might transition from the current situation under …

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Cillian Barry: SportCaller – How FTP is adapting to the new world with soft-touch engagement

Cillian Barry, SportCaller’s Managing Director, underlines why free-to-play games (FTP games) can help fill in the void for both sportsbooks and their social responsibility initiatives during the untimely hiatus of global sports disrupting all business components… ___________________ When we eventually look back at this time of tragedy and unsettling uncertainty which has defined the coronavirus pandemic, it seems The Great …

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SportCaller teams up with Virgin Bet to launch LiveScore6

Free-to-play (FTP) sports-game specialist SportCaller has secured a new partnership with Virgin Bet which will see its latest predictor game LiveScore6 launched exclusively with the operator. The game will give punters the chance to predict scores from six predefined games across the weekend football fixtures, with rewards available via Virgin Bet’s ‘scaled points system’ for each correct prediction. SportCaller MD …

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