Tag Archives: Cillian Barry

Bally’s strengthens international market position with SportCaller takeover

US gambling operator Bally’s Corporation has acquired B2B free-to-play (F2P) games provider SportCaller in a bid to expand its international presence. Bally’s is hopeful that the acquisition of SportCaller will assist with international expansion plans, having strengthened its position in the US market via its takeovers of Bet.Works and Monkey Knife Fight as well as its partnership with Sinclair Broadcast …

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Virgin Bet heightens player engagement via SportCaller game

Virgin Bet heightens player engagement via SportCaller game

Free-to-play (FTP) game specialist SportCaller will support Virgin Bet in optimising new player engagement levels with the launch of its new game, The Ladder. The live quiz product has been tailored towards Virgin Bet’s customer base, and will ask a series of questions to test players on their football general knowledge where they can compete for a wide range of …

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Superbet enlists SportCaller in first CIS-facing deal

Free-to-play (FTP) sports game provider SportCaller has joined forces with Romanian betting operator Superbet, in a new CIS-facing partnership. The deal will help the free-to-play (FTP) game supplier expand its reach into the central and Eastern European markets through the Superbet Group, which already has a footprint in the market. On the other hand, the multichannel sportsbook will benefit from …

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William Hill drives retention with SportCaller’s Free Or 4

Free-to-play (FTP) sports game provider SportCaller has made its new Free Or 4 game available to William Hill, helping the operator drive both engagement and retention. Free Or 4 asks players to select six games in which they believe three or four total goals will be scored from the Saturday long-list of 3pm UK kick-offs. If players are able to …

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SBC Summit Barcelona – Digital: Winning with Free-to-Play

SportCaller

Fresh from his #SBCSummitBarcelona presentation, SportCaller MD Cillian Barry (pictured) unpacked the progressive rise of free-to-play (FTP) as a global force and a vertical in its own right. In our lifetimes, no chapter change has been as stark as when COVID-19 flipped the script, sending shockwaves and plot twists throughout every industry imaginable. Of course, the gambling sector was no …

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SG OpenMarket approval sees SportCaller expand FTP distribution capacity

Free-to-play (FTP) sports-game studio SportCaller has broadened its global distributional scope after partnering with Scientific Games (SG). This story featured in today’s SBC News 90. To view the latest round-up, watch today’s edition here. As part of the agreement, SportCaller’s FTP product portfolio will be made available to a new network of operators via SG’s new ‘OpenMarket’ platform. Cillian Barry, …

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SportCaller teams up with Coral for Racing Super Series launch

Free-to-play (FTP) sports-game provider SportCaller has extended its partnership with Coral after the duo confirmed the launch of the new Racing Super Series game. The game, which ‘delivers a fresh twist on the classic Placepot’, will give punters the chance to share in a minimum £25,000 jackpot by picking a horse to finish in the places across the first six …

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SportCaller grows US footprint with Betfred USA Sports deal

Free-to-play sports-game provider SportCaller has continued to grow its presence in the US market after entering into a new partnership with Betfred USA Sports. Capitalising on Betfred USA Sports’ partnership with the Denver Broncos, SportCaller will launch an weekly free-to-play series whereby players can sign up for free and ‘have the chance to compete for bragging rights and win up …

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SportCaller drives engagement with Off The Ball quizzes

Sports betting innovation studio SportCaller has agreed to roll out a series of live broadcast quizzes as part of a new partnership with social media sports publisher Off The Ball. The new feature will allow SportCaller to drive audience engagement, as well as introducing a wider demographic to the ‘highly social nature of free-to-play products’. Cillian Barry, MD at SportCaller, …

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SportCaller backs Tote Ten to Follow as Flat season returns

Free-to-play (FTP) sports-game specialist SportCaller has extended its partnership with the UK Tote Group with the return of the Tote Ten to Follow. SportCaller has committed to delivering a suite of new features which is expected to drive reliable engagement throughout the course of the competition, which will run from 16 June to 17 October. Cillian Barry, SportCaller MD, said: …

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