Tag Archives: Cillian Barry

Paddy Power Betfair renews FTP drive with SportCaller

Free-to-play industry games developer SportCaller extends its two-year partnership with FTSE100 betting group Paddy Power Betfair (PPB) announcing the launch of a new ‘Beat The Drop’ game. SportCaller and PPB had previously launched the ‘Beat The Drop’ FTP game during World Cup Russia 2018, with the title receiving great acclaim whilst beating partnership expectations. With the new European football season underway, …

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SportCaller appoints ‘tech & engagement pro’ Andy Clerkson as first Chairman

SportCaller developer of betting-centric games and audience engagement functions has confirmed the appointment of Andy Clerkson as its first ever corporate Chairman. An industry veteran in technology development and product strategy, Clerkson is the former founder of Grande Parade, a gambling-specific technology studio acquired by William Hill in 2018 for £14 million. With a career spanning over 30-years in technology, …

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Cillian Barry: SportCaller – Making ‘free-to-play’ a viable option for bookmakers

As an industry discipline, free-to-play (FTP) mechanisms have had a difficult relationship with bookmakers and their day-to-day operations. Nevertheless, Dublin-based games developer SportCaller believes that its tailored FTP portfolio has cracked the conundrum of offering free incentives for building audiences and effective engagement.  SBC speaks to Cillian Barry, Founder & MD of SportCaller, on why FTP is still a relevant …

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More Please! Sportsbet Australia recommissions SportCaller FTP games

Paddy Power Betfair (PPB) Australian subsidiary Sportsbet (Sportsbet.com.au) has launched a host of tailored ‘free-to-play (FTP)’ sports games developed by SportCaller studios, designed to broaden the bookmaker’s audiences and improve retention. Sportsbet expands its existing partnership with SportCaller games development, which saw the bookmaker launch its NBA mobile game as its first FTP game property. PPB’s Australian sportsbook has recommissioned …

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SportCaller and William Hill launch free-to-play Football21

SportCaller, the free-to-play sports game specialist, has struck a deal with William Hill to deliver a new game, Football21, in a move the operator hopes will optimise its customer base. Football21 is a weekly free-to-enter competition which asks players to compete for a £10,000 prize pot every weekend by selecting teams whose combined goal-count adds up to 21. The rules …

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RISQ and SportCaller to add “new dimension to player retention”

B2B jackpot risk management specialist RISQ has teamed up with SportCaller to unveil a series of World Cup prediction games with the aim of adding a new dimension to player retention. The free-to-enter challenges ask players to predict the outcomes of the World Cup. From purely forecasting the winner of every tournament match (from the group stages to the final) …

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