SBC News Voice of the Sports Betting Industry
Free-to-play sports-game provider SportCaller has continued to grow its presence in the US market after entering into a new partnership with Betfred USA Sports.
Capitalising on Betfred USA Sports’ partnership with the Denver Broncos, SportCaller will launch an weekly free-to-play series whereby players can sign up for free and ‘have the chance to compete for bragging rights and win up to a $1,000 of Denver Broncos merchandise’.
Cillian Barry, MD at SportCaller, said: “We’re thrilled to be huddling up with Betfred and their sponsorship ahead of the forthcoming American football season, giving players in Colorado a chance to win some exceptional merch on their local state’s illustrious franchise. Sportsbook marketing used to be about asking players for their favourite team on a registration form.
“However, with SportCaller’s F2P platform, you enjoy a deep dive into the drivers of any given player, allowing for hyper-personalised marketing communication for both new players and CRM techniques around existing active bettors.
“F2P works well for a US market where on-the-go sports betting remains embryonic. The vast majority of Americans love sports and like the idea of betting, but there are gradations of familiarity and education to be cultivated. Free-to-play is the stepping-stone product of choice, providing fun, responsible fan-engagement opportunities across an ad-hoc sporting timetable still subject to the whim of COVID-19.”
The partnership will also give Betfred USA Sports’ partners access to F2P content solutions for all major US sports (including American football, basketball, baseball, ice hockey and golf) via SportCaller’s proprietary SCore platform.
The platform, according to SportCaller, will help drive acquisition and retention for sports betting and media networks operating in the US.
Bryan Bennett, Chief Operating Officer of Betfred USA Sports, added: “We knew we needed a socially engaging product to help get the brand out and at the same time leverage our new sports sponsorship.
“SportCaller’s F2P platform performs as an acquisition tool that activates fan engagement, with a weekly questionnaire awarding $1,000 of merchandise, by acquiring potential sports bettors. In an already highly competitive market, we were confident that SportCaller’s experience and past results were what was needed.”
