Superbet enlists SportCaller in first CIS-facing deal

Free-to-play (FTP) sports game provider SportCaller has joined forces with Romanian betting operator Superbet, in a new CIS-facing partnership.

The deal will help the free-to-play (FTP) game supplier expand its reach into the central and Eastern European markets through the Superbet Group, which already has a footprint in the market.

On the other hand, the multichannel sportsbook will benefit from SportCaller’s proprietary platform, which encourages fan engagement via bespoke games whose mechanics promote responsible acquisition and retention campaigns; a unique offering which will undoubtedly help Superbet stand out from the competition.

“We’re delighted to have secured SportCaller’s services in this new deal,” said Adam Shaw, MD (Online) at Superbet. “And the early weeks of this relationship have only bolstered our confidence that the free-to-play vertical will elevate the fun for both new and regular customers, as sports betting continues to rebound from the sidelines.

“The best sportsbook journeys always hinge on the right mix of customizable content. SportCaller’s localised approach and proven reputation for high-quality delivery set them apart as the industry’s preferred acquisition and retention partner.

“Their expertise and accompanying marketing insights will be invaluable as we bid to develop and leverage this partnership over the years to come.”

SportCaller, which produces over 100 games in 37 different countries and 20 languages, will provide a strategic solution which is compatible across several European jurisdictions, where regulations are becoming increasingly stricter on bonusing techniques.

MD at SportCaller, Cillian Barry, added that initial indications from the partnership have been largely positive: “Going live with one of the most valuable operators in the region is a strong statement of intent from us – not just in Romania but also for CIS-facing territories as a whole.

“Local free-to-play games are still to take hold here in any engaging or sophisticated way, so we know we’ve found the perfect partner in Superbet with whom we can improve the end-user experience, ramping retention levels in the process. 

“The early engagement levels with Superbet have been very encouraging, and we can’t wait to see how our games perform across some of these exciting emerging markets.”

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