Virgin Bet heightens player engagement via SportCaller game

Virgin Bet heightens player engagement via SportCaller game

Free-to-play (FTP) game specialist SportCaller will support Virgin Bet in optimising new player engagement levels with the launch of its new game, The Ladder.

The live quiz product has been tailored towards Virgin Bet’s customer base, and will ask a series of questions to test players on their football general knowledge where they can compete for a wide range of free bets or prizes.

Cillian Barry, MD at SportCaller, said: “We’re delighted to both extend and evolve our current collaboration with Virgin Bet by launching The Ladder. This general knowledge live-quiz format has proved particularly popular and versatile for operators and their players, not only during the lockdown but also as sports have returned. The pent-up passion among fans is palpable.

“Our array of games and mechanics now allow any client to offer a softer, and more accountable, means of keeping players engaged with their key products of interest. Indeed, this recent movement is part of a wider trend that’s very encouraging to witness – in that most of our games with Tier-1 operators in mature markets are aimed at securing retention in a sustainable and responsible way. It’s vital for our industry to promote consumer protection and education.”

The quiz game sees players given a 10-second timeframe to answer the questions, with a series of ‘Power-Ups’ providing them valuable lifelines as they progress through the game.

Lifelines will include Go 50-50 (taking away two multiple-choice answers), Free Pass (the answer is automatically provided) and Extra Time (extending the time permitted to submit an answer).

The roll out of the Ladder, according to both SportCaller and Virgin Bet, will help drive brand loyalty, player engagement and core retention rates.

Richard Leask, Marketing Director for Virgin Bet, added: “We’re thrilled at The Ladder’s immediate connection with our customers, as they pit their wits against each other on these rapid-fire tests of trivia. SportCaller’s live-quiz configurations are as engaging as they are simple to play, and this has quickly shone through in some impressive weekly repeat-visit rates for the game.

“SportCaller offers us flexible formats that responsibly sustain players’ attentions and allegiance, fostering long-term loyalty that comfortably outstrips those customers who have never enrolled in games like The Ladder.”


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