SportCaller backs Tote Ten to Follow as Flat season returns

Free-to-play (FTP) sports-game specialist SportCaller has extended its partnership with the UK Tote Group with the return of the Tote Ten to Follow.

SportCaller has committed to delivering a suite of new features which is expected to drive reliable engagement throughout the course of the competition, which will run from 16 June to 17 October.

Cillian Barry, SportCaller MD, said: “It’s always a thrill to get back to our formative racing days which have seen us originate racing games like Pick 6 and ITV7. Of course, classics like Tote Ten to Follow never lose their core appeal. Yet, it’s important to innovate and adapt, so your product can stand out and thrive in an increasingly competitive arena.

“It’s great to see the positive reception, as our proprietary platform ramps up engagement across all operator platforms, elevating the player experience on a sport whose powers of retention and customer loyalty are second to none.”

As part of the Tote Ten to Follow, punters will be able to select horses and their own stables for the flat season, with three leagues to compete in – each with a 0% takeout by the Tote.

Applying feedback from the Jumps season, SportCaller will now allow players to select an advanced dual-mode functionality whereby they can choose from either Simple Mode (a straightforward selection of 10 horses) or Pro Mode which will facilitate a range of permed stables.

SportCaller’s FTP platform will also allow players to monitor where and when each of their selections is entered, alongside a definitive history of race results cataloguing any points accrued for every horse.

Players will be able to filter their searches by using a range of selection criteria from a database generated using Racing Post content.

Rob Painter, Chief Marketing Officer for the Tote, added: “It’s great to be working with SportCaller again to bring Tote Ten to Follow back for what is set to be a very exciting Flat season.

“This launch marks another important step in our plans to redevelop the Tote for a contemporary racing audience that demands multi-platform engagement, particularly on mobile where mainstream smartphone-adoption is manifest.

“The historic popularity of Tote Ten to Follow continues undimmed and the SportCaller platform lets us devise and implement new technology that sets the pace in a modern digital age, connecting with all demographics across racing’s loyal fan-base.”

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