The Jockey Club has introduced its Race On app, which is set to provide mobile ticketing at its 15 nationwide racecourses.
Allowing Cheltenham Festival racegoers to become the first in Britain to use app based tickets for general admission, it has been developed to enhance customer experience at its 348 racedays, which welcome almost two million spectators per year.
Paul Fisher, Chief Executive of Jockey Club Racecourses, said: “So much of what we do is about listening to how we can make a person’s race day experience even better, and we’re constantly innovating to do so.
“I’m very proud The Jockey Club has achieved another first in sport by introducing mobile ticketing through our app, along with its many other launch features, from at-a-glance runners and riders information to competitions to play with your friends or family and against other racegoers.
“And because we’re always in listening mode, the features on the app today are just the start. We are already working with our partners Monterosa on future developments as part of a long-term relationship, so the plan is for Race On to keep getting better.”
In addition to offering mobile tickets to those purchasing general admission, it also features an easy share option to send on to other members of the party, as well as a host of others features.
Amongst these is a live race card, instant results and competitions against fellow racegoers, which includes a five horse selector to engage people in the sport.
Also featured is a map of facilities and ‘Golden Moments,’ which provides to opportunity to win a host of prizes, such as visits to the parade ring and the opportunity to present trophies on selected racedays.
In addition to Cheltenham Festival, and its over 250,000 visitors, Race On will be available at all other Jockey Club events, including the Randox Health Grand National Festival, The Investec Derby Festival, the QIPCO Guineas Festival and the Moët & Chandon July Festival.