Tag Archives: brazil

Sports engagement platform Tally Technology  (www.playtally.com) has been appointed by Ambev, the Brazilian subsidiary of multinational brewery AB InBev, to develop new football-based games and fan experiences for Brazil Serie A teams Atlético Mineiro and Cruzeiro Esporte Clube. The agreement follows a successful test period, in which leading sports sponsor Ambev successfully utilized Tally’s ‘prediction games’ to engage with fans …

Global boxing star Mike Tyson has been revealed as a regional ambassador for BRBET in Brazil. The deal was announced by Entourage Sport & Entertainment, a negotiation company of sport and entertainment sponsorships. The partnership will see Tyson fulfil the role on an exclusive basis in the sportsbook and betting category in the country.  The company has outlined that the …

The Affiliate Leaders panel at SBC LatAm Summit warns that M&A and SEO-heavy strategies will not cut it in South America, where audiences require a dynamic approach to engage with sportsbooks and online casinos.  Affiliate leaders are optimistic of the prospects of further South American sportsbook and igaming markets being imminently regulated and opening new commercial horizons. A fresh destination …

Speaking ahead of a panel at next week’s SBC Summit Latinoamérica, Kambi Sales Director Juan Barrachina shares his view of the opening LatAm sports betting and igaming market and the need for operators to launch a deep, high-performing offer there. SBC: Could you begin by telling us about Kambi’s work in and plans for Latin American markets? JB:  The momentum …

Jair Bolsonaro is adamant that the Liberal Party will sign-off Brazilian sports betting into federal law, but remains in opposition to wider gambling reforms.    Brazil’s President spoke on federal gambling developments as he continues to campaign for re-election, competing against the Workers Party led by bitter rival Lula da Silva. Bolsonaro – who is blamed for stalling on the Presidential …

Oliver Niner, Head of Sales at esports data solutions provider PandaScore outlines upcoming data challenges for esports betting operators seeking to engage audiences in the nascent growth markets of North America and LatAm.  Esports betting has come a long way over the past few years. The total global turnover of esports betting amounted to 46 BLN Euros in 2021, securing …

Sportsbet.io has formed a partnership with the Novo Basquete Brasil (NNB) – the national basketball league of Brazil – to offer ‘educational’ content on its digital platforms. Focused on betting on live programs and podcasts, the content produced by the international sports betting brand during the three-year deal will give fans tips and information about statistics and bets before and …

Sportingtech has secured its latest client for the Quantum sportsbook platform, in doing so, strengthening its foothold in the Brazilian betting market. The agreement with the unmanned ‘new operator partner’ aims to launch the brand by early 2023, by combining Sportingtech’s sportsbook platform along with the Brazilian firm’s existing assets. A start-up company, Sportingtech’s new client is backed by a …

Once on autopilot, the passage of Brazilian gambling and sports betting was destined to arrive uninterrupted in 2022, bringing South America’s biggest consumer market into play. Under review since 2018, the legislative frameworks for sports betting and online gambling had been approved by congress and senate committees, as two bills were put forward to the office of President Jair Bolsonaro …

Latin America has long been a land of opportunity for the global iGaming industry, and the markets that have already entered a regulated status are enjoying fast growth, while those still emerging are seeing the incredible potential that sports betting and online casinos can bring, according to a new report released by Delasport. Brazil, the biggest and most populous nation …