Tag Archives: betvictor

Aspire Global has finalised the integration of Parliplay’s Fusion platform into its BtoBet sportsbook provider subsidiary, as part of a continued execution of its M&A strategy. The integration has opened up ‘considerable synergies’ as Pariplay’s content development services will now be available to BtoBet’s full suite of international partners, offering clients an opportunity to diversify their revenue stream. “This is …

The International Betting Integrity Association (IBIA) has published its report for Q1 2021, revealing that tennis, esports and football accounted for the bulk of alerts. Overall, 18 alerts were generated by tennis, 17 by esports and 12 by football, making up 75% of the 64 total alerts reported, although it has been emphasised that this figure is ‘broadly similar’ to …

Oddschecker has released its report of betting trends during the 2021 Cheltenham Festival, revealing positive results for numerous operators with bet365 heading the betslip leaderboard. The Stoke-on-Trent based online bookmaker accumulated the largest share of betslip clicks on the odds comparison website throughout the four-day festival at 19.4%, whilst Flutter Entertainment’s Sky Bet and Paddy Power finished second and third …

Online betting operator BetVictor has secured a multi-fixture sponsorship agreement with Newbury Racecourse for the remainder of 2021, including the Gold Cup. The collaboration will see the firm sponsor sponsorship of 41 races across 13 reacedays throughout the year, beginning with the BetVictor March Opening Weekend on 5 and 6 March, featuring the Betvictor ‘Greatwood’ Gold Cup. In addition, the …

BetVictor has confirmed that it has renewed partnership terms with LeanConvert as its lead digital optimisation and conversion agency.  The Gibraltar betting group will continue to work with LeanConvert for a fifth consecutive year, enhancing its digital marketing campaigns and all-round UX experience. Upon confirming the renewal of the contract  BetVictor noted that LeanConvert had achieved its partnership objective of …

Day-2 of ‘Betting on Sports Europe – Digital 2020’ conference, began with a critical assessment of bookmakers’ commercial strategies and business models against an expanding backdrop of costly regulatory and compliance demands. Moderating the ‘Does Mass Market Maths Still Work?’ panel, Anton Kaszubowski, Director at Greenlaw Limited, bluntly put forth that sportsbook teams appear to have been burdened with ‘proving …