Online betting operator BetVictor has secured a multi-fixture sponsorship agreement with Newbury Racecourse for the remainder of 2021, including the Gold Cup. The collaboration will see the firm sponsor sponsorship of 41 races across 13 reacedays throughout the year, beginning with the BetVictor March Opening Weekend on 5 and 6 March, featuring the Betvictor ‘Greatwood’ Gold Cup. In addition, the …
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BetVictor has confirmed that it has renewed partnership terms with LeanConvert as its lead digital optimisation and conversion agency. The Gibraltar betting group will continue to work with LeanConvert for a fifth consecutive year, enhancing its digital marketing campaigns and all-round UX experience. Upon confirming the renewal of the contract BetVictor noted that LeanConvert had achieved its partnership objective of …
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BILD, Germany’s highest-selling newspaper has confirmed that it has entered a ‘strategic brand cooperation’ with Gibraltar bookmaker BetVictor to launch ‘BILDBet’ for Germany’s re-regulated online gambling marketplace. Issuing a corporate statement, Axel Springer SE the publishing group of BILD confirmed that it had formed its strategic partnership with BetVictor, securing a German federal interstate sports betting licence. This October, BetVictor …
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Day-2 of ‘Betting on Sports Europe – Digital 2020’ conference, began with a critical assessment of bookmakers’ commercial strategies and business models against an expanding backdrop of costly regulatory and compliance demands. Moderating the ‘Does Mass Market Maths Still Work?’ panel, Anton Kaszubowski, Director at Greenlaw Limited, bluntly put forth that sportsbook teams appear to have been burdened with ‘proving …
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Alternative markets have increasingly come to the fore over the last few months as bookmakers sought to offer new betting opportunities for punters during the global pandemic. While these markets have proven popular, Matt Scarrott, Director of Sportsbook at BetVictor, stated that they will never provide the same allure as the big sports that we are used to. Speaking at …
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Fulham FC has confirmed that Gibraltar betting group BetVictor will serve as its ‘main team sponsor until the summer of 2022’. Agreeing terms on a two-year sponsorship, the BetVictor brand will be displayed on the front of Fulham’s first team and women’s playing kits.In addition, the bookmaker will be named as the club’s main team partner, with its logo also …
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EveryMatrix will boost its player engagement dynamics by launching CompetitionLabs gamification solutions across its CasinoEngine platform. The partnership will see EveryMatrix make CompetitionLabs’ gamification components (tournaments, challenges, leaderboards and missions) available to CasinoEngine clients. In an update to partners, EveryMatrix underlined the ‘positive effects’ of gamification components in improving player engagement and loyalty beyond standardised bonus incentives. Stian Enger Pettersen, …
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BetVictor will expand its online casino inventory, integrating EveryMatrix‘s CasinoEngine platform as its lead gaming platform and content API provider. The partnership will allow Gibraltar-based BetVictor to expand its games portfolio offering RedTiger content through CasinoEngine’s APIs. The switch involves the use of a single integration in BetVictor’s front-end, wallet and platform, therefore gaining access to RedTiger’s network jackpots. “Great …
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UK Bookies have raised £250,000 for Cancer and Covid-19 charities after taking a beating on Thursday’s Britannia Stakes race at Royal Ascot. Earlier this week, Betting and Gaming Council (BGC) members vowed to donate all profits, after levy and duties were deducted, from win and each-way bets made on the race to charity. Participating bookmakers included Paddy Power Betfair, bet365, …
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Liverpool FC has entered a legal dispute related to its £15 million training kit sponsorship with Gibraltar-based bookmaker BetVictor. Sports sponsorship agency Winlink has sued the Premier League leaders for a reported £1.1 million, stating that one of its senior executives had introduced club officials to the bookmaker. Winlink underlined that it was ‘heavily engaged over a number of years …
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