Alternative markets have increasingly come to the fore over the last few months as bookmakers sought to offer new betting opportunities for punters during the global pandemic. While these markets have proven popular, Matt Scarrott, Director of Sportsbook at BetVictor, stated that they will never provide the same allure as the big sports that we are used to. Speaking at …
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Fulham FC has confirmed that Gibraltar betting group BetVictor will serve as its ‘main team sponsor until the summer of 2022’. Agreeing terms on a two-year sponsorship, the BetVictor brand will be displayed on the front of Fulham’s first team and women’s playing kits.In addition, the bookmaker will be named as the club’s main team partner, with its logo also …
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EveryMatrix will boost its player engagement dynamics by launching CompetitionLabs gamification solutions across its CasinoEngine platform. The partnership will see EveryMatrix make CompetitionLabs’ gamification components (tournaments, challenges, leaderboards and missions) available to CasinoEngine clients. In an update to partners, EveryMatrix underlined the ‘positive effects’ of gamification components in improving player engagement and loyalty beyond standardised bonus incentives. Stian Enger Pettersen, …
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BetVictor will expand its online casino inventory, integrating EveryMatrix‘s CasinoEngine platform as its lead gaming platform and content API provider. The partnership will allow Gibraltar-based BetVictor to expand its games portfolio offering RedTiger content through CasinoEngine’s APIs. The switch involves the use of a single integration in BetVictor’s front-end, wallet and platform, therefore gaining access to RedTiger’s network jackpots. “Great …
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UK Bookies have raised £250,000 for Cancer and Covid-19 charities after taking a beating on Thursday’s Britannia Stakes race at Royal Ascot. Earlier this week, Betting and Gaming Council (BGC) members vowed to donate all profits, after levy and duties were deducted, from win and each-way bets made on the race to charity. Participating bookmakers included Paddy Power Betfair, bet365, …
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Liverpool FC has entered a legal dispute related to its £15 million training kit sponsorship with Gibraltar-based bookmaker BetVictor. Sports sponsorship agency Winlink has sued the Premier League leaders for a reported £1.1 million, stating that one of its senior executives had introduced club officials to the bookmaker. Winlink underlined that it was ‘heavily engaged over a number of years …
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The Isthmian Premier League has issued a statement confirming that BetVictor has opted to terminate its title sponsorship agreement which covers its syndicated leagues. Established in 1905, the Isthmian League is a regional men’s semi-pro football association formed by amateur clubs across London, the East and South East of England. Last summer, Gibraltar-based bookmaker BetVictor secured a two-season deal to …
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Members of the Betting and Gaming Council (BGC) have committed to donating all profits from this weekend’s ‘Virtual Grand National’ to NHS Charities Together. The initiative has the backing of BGC members including bet365, William Hill, Flutter Entertainment, Sky Bet, GVC, BetFred, Betway, BetVictor, JenningsBet and Inspired Entertainment. Commenting on the initiative, BGC Chief Executive Michael Dugher said: “With the …
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BetVictor, Betway, BoyleSports and Unibet have joined Betfred in signing a turnover based streaming and data deal with At The Races (ATR), which will begin in January 2020. The agreement will cover the delivery of streaming and raceday data, which ATR sells as a licensee for its racecourse rights holders across the platform’s UK horseracing content. Under the terms of …
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Online gambling operator BetVictor will renew its sponsorship of Cheltenham Racecourse’s Gold Cup for a further three years, with the deal expected to run until 2021. The race, which will be named The BetVictor Gold Cup, takes place during the three-day long November Meeting at Cheltenham racecourse and sees runners compete for prize money worth £160,000. Matt Scarrott, Director of …
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