Tag Archives: betvictor

Aspire advances M&A strategy with Pariplay and BtoBet integration

Aspire Global has finalised the integration of Parliplay’s Fusion platform into its BtoBet sportsbook provider subsidiary, as part of a continued execution of its M&A strategy. The integration has opened up ‘considerable synergies’ as Pariplay’s content development services will now be available to BtoBet’s full suite of international partners, offering clients an opportunity to diversify their revenue stream. “This is …

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Tennis and esports lead IBIA Q1 betting alerts report

The International Betting Integrity Association (IBIA) has published its report for Q1 2021, revealing that tennis, esports and football accounted for the bulk of alerts. Overall, 18 alerts were generated by tennis, 17 by esports and 12 by football, making up 75% of the 64 total alerts reported, although it has been emphasised that this figure is ‘broadly similar’ to …

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Betbazar: Playing a ‘matchmaker’ role for global sportsbooks

Betbazar

Betbazar is fast becoming an ‘industry matchmaker’ finding the right bookmakers for the carefully chosen components of its portfolio.  We spoke to the company’s CEO Alex Iaroshenko (pictured) to learn more about its growing role in the market, key contributing suppliers, scouting new opportunities for its global ‘sales house’ and getting involved in the newly regulated Ukrainian market. SBC: Hey …

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bet365 heads betslip leaderboard in Oddschecker Cheltenham report

Oddschecker has released its report of betting trends during the 2021 Cheltenham Festival, revealing positive results for numerous operators with bet365 heading the betslip leaderboard. The Stoke-on-Trent based online bookmaker accumulated the largest share of betslip clicks on the odds comparison website throughout the four-day festival at 19.4%, whilst Flutter Entertainment’s Sky Bet and Paddy Power finished second and third …

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BetVictor secures Gold Cup sponsorship via multi-fixture Newbury deal

Online betting operator BetVictor has secured a multi-fixture sponsorship agreement with Newbury Racecourse for the remainder of 2021, including the Gold Cup. The collaboration will see the firm sponsor sponsorship of 41 races across 13 reacedays throughout the year, beginning with the BetVictor March Opening Weekend on 5 and 6 March, featuring the Betvictor ‘Greatwood’ Gold Cup. In addition, the …

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BetVictor renews LeanConvert as lead optimisation agency  

BetVictor has confirmed that it has renewed partnership terms with LeanConvert as its lead digital optimisation and conversion agency.  The Gibraltar betting group will continue to work with LeanConvert for a fifth consecutive year, enhancing its digital marketing campaigns and all-round UX experience. Upon confirming the renewal of the contract  BetVictor noted that LeanConvert had achieved its partnership objective of …

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BetVictor and BILD form german power couple with launch of BILDBet

BILD, Germany’s highest-selling newspaper has confirmed that it has entered a ‘strategic brand cooperation’ with Gibraltar bookmaker BetVictor to launch ‘BILDBet’ for Germany’s re-regulated online gambling marketplace. Issuing a corporate statement, Axel Springer SE the publishing group of BILD confirmed that it had formed its strategic partnership with BetVictor, securing a German federal interstate sports betting licence. This October, BetVictor …

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BOSE Digital: Customer care is part of the maths 

Day-2 of ‘Betting on Sports Europe – Digital 2020’ conference, began with a critical assessment of bookmakers’ commercial strategies and business models against an expanding backdrop of costly regulatory and compliance demands. Moderating the ‘Does Mass Market Maths Still Work?’ panel, Anton Kaszubowski, Director at Greenlaw Limited, bluntly put forth that sportsbook teams appear to have been burdened with ‘proving …

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Matt Scarrott: Alternative markets will struggle to compete with the bigger sports

Alternative markets have increasingly come to the fore over the last few months as bookmakers sought to offer new betting opportunities for punters during the global pandemic. While these markets have proven popular, Matt Scarrott, Director of Sportsbook at BetVictor, stated that they will never provide the same allure as the big sports that we are used to. Speaking at …

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BetVictor agrees Fulham front-of-shirt sponsorship

Fulham FC has confirmed that Gibraltar betting group BetVictor will serve as its ‘main team sponsor until the summer of 2022’. Agreeing terms on a two-year sponsorship, the BetVictor brand will be displayed on the front of Fulham’s first team and women’s playing kits.In addition, the bookmaker will be named as the club’s main team partner, with its logo also …

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