Sports Betting Community (SBC), the organiser of Betting on Football, Betting on Sports America, Betting on Sports and CasinoBeats Summit, has strengthened its conference team with the appointment of Ana-Luiza Olanescu as Head of Conference Production and Content. Olanescu joins SBC’s London office from Informa, where as Editor in Chief she was responsible for content at four international conferences in the …
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Global sports expert Jaap Kalma to drive SBC’s Betting on Sports America
SBC has secured the services of a global sports marketing and sponsorship expert to help promote the Betting on Sports America event in New Jersey/New York from 23-25 April. Jaap Kalma previously held senior executive roles at Ferrari and seven times European Champions AC Milan, and will be working with SBC on its Betting on Sports America and Betting on …
Read More »Spiffbet strengthens Spanish presence with Jokerbet launch
Gambling content developer Spiffbet has teamed up with Jokerbet to unveil the fun, in-play Take5 live game to the Spanish market. Rebranded as Joker-5 to enhance its appeal in Spain, the innovative, mobile game, allows players to select a match and bet if they think a goal will be scored in the next five-minute period. The launch comes after Spiffbet was …
Read More »Sportdec CEO Bruce Bale – Addressing non-betting football fans
Innovation forms a crucial aspect of many industries, particularly amongst the plethora of spheres within gambling and gaming globally. With the cost of acquiring new customers and the rate of churn increasing, one particular challenge is how to engage and monetise new customers. Bruce Bale, CEO of Sportdec, briefly discusses this challenge and the motivation for innovation: “[It] is about …
Read More »Andy Wright – Sky Bet – The increasing influence of player props
Team and players statistics are playing an increasingly integral role within the global sports wagering sphere, with the changing role of fans and the rising need for a deeper level of data seemingly having a direct knock-on effect. With a major change being undertaken in recent years, sports analytics firm Opta are one of the driving forces behind sports data …
Read More »Digitain and YourBet sign sportsbook deal ahead of World Cup
Digitain has entered into a sports data partnership with CIS facing portal YourBet, completing the deal at last weeks Betting on Football conference at Stamford Bridge. Offering odds on 65 different sports, 7,500 leagues and featuring in excess of 3,000 betting markets, the Armenian based firm’s platform, flexibly integrated via API and turnkey, has been adapted to explicitly deliver its …
Read More »Project11 to showcase Supponor’s DBR technology at #bofcon2018
Attendees at the upcoming Betting on Football Conference will be able to experience first-hand the DBR technology, currently utilised in La Liga to broadcast eight regional sets of perimeter advertising for the same match globally at 36 Real Madrid C.F. and F.C. Barcelona away matches. Sports marketing agency Project11’s successful business model encompassing its La Liga division and holding rights to …
Read More »SBC Global extends partnership with Racing Post until 2020
Two of the biggest names in betting news, Racing Post and SBC Global, have joined forces once again in an enhanced partnership that will run until the end of 2019. The companies have agreed on an extended two-year deal which will strengthen the ties between the two organisations ahead of SBC’s ground-breaking 2018 betting trade events. The deal builds on …
Read More »SBC’s on the ball: The Bundesliga, Sunderland and Benfica
From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at the potential sale of Sunderland, a united front from the Football League and a new partnership for the English FA . ____________________ Football League clubs vote for transfer window change English Football League clubs …
Read More »SBC’s on the ball: Beckham’s big plans, Italian football and a bizarre transfer
From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at the sale of AC Milan, a new MLS team and a bizarre transfer deal from Turkey. ____________________ Becks launches plans for Miami expansion Former England captain, David Beckham has launched his plan to form …
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