The Operator Panel rounded off #bofcon 2016 at Stamford Bridge, as three CEO’s spoke about getting the most out of the upcoming European Championships. The panel was made up of Simon Trim, CEO of Sporting Index, Mark Brosnan, CEO of Matchbook and Bernard Marantelli, CEO and Founder of Colossus Bets.
All of the panellists spoke about the key focus they put on football, and the amount of planning that goes in to preparing for big tournaments. Bernard Marantelli highlighted the ‘sticky nature’ of tournament football, with only 8 out of 31 free days, and matches every day for the first 13.
Simon Trim confirmed that Sporting Index met directly after the 2014 World Cup in Brazil to discuss strategy for Euro 2016 and create a strong USP to help them bring in new players and upsell other products. He also mentioned the importance of educational campaigns for spread betting firms:
“Educational campaigns are big for us as we do spread betting. We lead with player related markets as this is what generates the most buzz, then we move them onto more complex opportunities.”
Both Bernard Marantelli and Mark Brosnan talked up the importance of getting the product right, and prioritising the needs of the customer. Brosnan described the tournament as ‘a big opportunity to show customers what we’ve built’, and dismissed fears over managing customer support by saying the product should be ‘good enough to minimise the number of questions asked’.
When asked about innovation, Marantelli referenced the fact that Colossus Bets were the first firm in the world to offer partial cash out, but suggested their focus is now on signing new partners and preparing content marketing strategy. An example of this is the packaged tweet feature, which allows customers to share their betslip; he estimates they are currently being shared 1,500 times per weekend which is a significant figure given the lack of marketing which has gone into this so far.
In response to the same question Trim stated that innovation is at the heart of what Sporting Index does, pointing to the fact that they’ve been offering live betting since 1992 as evidence, whilst Brosnan explained that Matchbook prefers to make continued improvements to its overall offering as opposed to regularly adding new and ‘innovative’ features.