Better Collective North America has named Brandon Boone as its Vice President, Communications Strategy & Public Relations. His remit is to lead all communications for the North American brand portfolio, including Action Network, RotoGrinders, VegasInsider.com, Playmaker HQ, and Canada Sports Betting.
A statement from Better Collective noted that Boone brings more than 20 years of brand and corporate communications expertise within global sports, retail, and tech businesses. In his new role he will be responsible for developing and implementing a long-term communications strategy for the sports media group’s US business.
He will also oversee the sports media group’s expansion into new states and, said the statement, “drive widespread recognition of the company’s contributions to the data, insights, and sports media communities”.
Announcing the appointment, Action Network CEO Patrick Keane said: “Brandon brings an extensive and impressive track record of great experience, and we think he will be an exceptional leader for us. He cares deeply about telling stories that drive impact. We are eager to bring his strategic, creative, and collaborative approach to our team.”
In addition to serving as a key strategic partner to Keane, to whom he will report, Boone will also work closely with other senior executives across the Better Collective portfolio.
Prior to joining Better Collective, Boone was Global Head of Consumer and Entertainment Communications for YouTube, overseeing communications strategy and execution of Creator Economy, Music, and Entertainment business units.
Before YouTube, he served as Senior Vice President of Communications and Community Affairs for the Philadelphia Eagles, and has also led communications for Facebook’s Oculus VR, Nike, Hulu, Xbox, and NASA.
Commenting on his latest role, he said: “Better Collective is at a pivotal moment in its strategic growth in the United States. I strongly believe in the company’s ability to leverage best-in-class data and insights to expand on what is already a thriving knowledge-based sports community in America. I could not be more excited to lead communications strategy to increase our brand recognition and add value to all of our North American media brands.”