Line Peteri finds the right Line to further affiliate success

Just a few weeks into her new role as Affiliate and Marketing Manager for, Line Peteri has predicted that 2018 “is going to be a wild year” for the online casino operator.

Formerly of Betsson, Peteri has recovered from a bout of illness to join a company that remains small in numbers, but one that is now firmly on the iGaming map after winning ‘Best Affiliate program newcomer’ at last month’s iGB Awards in London.

Line Peteri

Describing her introduction to the Twin team in Malta as a “baptism of fire”, Peteri added: “After taking the job, I went straight to London to meet the team at ICE and LAC, before flying to New York to finish a project for a client.

“While I was there, the team picked up the award in London, which has set the bar so high right from the beginning. The pace in the office is high and typically entrepreneurial, while everyone knows how to juggle several balls!

“We have big ambitions for the future. It’s a privilege for me to join a journey, where so much has already happened, at such an early stage. I can say that 2018 is going to be wild year.”

Launched just six months ago on the iGaming Cloud (iGC) platform, is driven by a pool of experienced industry professionals including a trio of former Redbet executives.

Michael Holm

Head of Affiliates Michael Holm is joined by Marcin Jablonski, who as Chief Brand Officer is overseeing the product and retention teams, while Mark Thorne, formerly at Betfair and GVC amongst others, is the Chief Marketing Officer.

Holm commented: “We’re delighted to welcome Line to the growing Twin family in Malta. Her experience within the gaming industry and big personality guarantees that she will bring even more success to our award-winning affiliate business.”

Thorne added: “Line will play a key role in executing a very ambitious marketing plan which, aided by a strong name, stunning visuals and perpetual product development, will help us to position the brand as distinct and a cut above from the rest.”

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