SBC News Voice of the Sports Betting Industry
London AIM-listed industry marketing services provider Veltyco has confirmed that it will continue to act as lead operating firm of Betsson’s ‘Betsafe Deutschland’ property until May 2021.
Veltyco renews one of its biggest management contracts, continuing to operate the Betsafe brand within Germany, on ‘broadly similar terms as its previous agreement’.
The strategic arrangement will continue to see Veltyco act as exclusive marketing services partner of Betsafe Deutschland, a position it has filled since 2012.
Historically, Veltyco has increased the visibility and brand-recognition of Betsafe Deutschland, through premium marketing partnerships with top German Bundesliga clubs alongside further media and marketing initiatives.
Commenting on the contract renewal, Gilles Ohana Chairman of Veltyco, said:
“Since inception, Betsafe has formed a core part of the Group’s operations. The partnership jointly leverages both companies’ respective strengths including Betsson’s and Betsafe’s clear operational excellence and Veltyco’s core expertise in Germany.
Betsson’s confidence in Veltyco in extending its marketing agreement in Germany through to 2021, further strengthens our relationship and we very much look forward to continuing the expansion of the Betsafe brand in Germany to the benefit of all parties.”
