Tag Archives: Betsson Group

Betsson signs second LatAm focused football deal of 2022

Betsson Group has further enhanced its focus on Latin American sports betting, signing an agreement with Brazil’s state-based Pernambuco Football Federation (FPF). The contract will see the Stockholm Nasdaq-listed international betting and gaming group secure the sponsorship of the Pernambuco Championship, the tournament of the state of Pernambuco, for the 2022 season. As part of the deal Betsson will conduct …

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Betsson strengthens LatAm visibility via Colo-Colo deal

Betsson Group has signed a one-year sponsorship agreement with Chilean football club Colo-Colo, in a strengthening of its marketing and brand visibility in Latin America.  The global sponsorship will cover the 2022 season, and will see operator’s logo featured on the Chilean Primera División club’s shirt sleeves for both home and away games, whilst an additional term has included the …

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Betsson, bet365 and Betradar celebrate triple successes at SBC Awards 2021

Betsson Group, bet365, Evolution, Betradar and GoldenRace were among the 34 companies to celebrate victories at last night’s SBC Awards 2021 ceremony at Evolution London. Hosted by Kirsty Gallacher and World Cup winner Marcel Desailly, the eighth edition of the SBC awards brought together an audience of betting and gaming industry professionals to recognise the achievements of the top-performing operators, …

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‘Proud moment’ for GiG as Betsson renews compliance contract

Gaming Innovation Group (GiG) has expanded its existing arrangement with Betsson Group, continuing to supply the operator with its GiG Comply marketing compliance solution. Via the extension, GiG aims to ‘continue to help Betsson to remain proactive’ with regards to marketing compliance control, working to ensure affiliates are fully aligned with the company’s brand and its responsible gaming requirements. The …

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SBC Leaders membership expands ahead of SBC Summit Barcelona

SBC Leaders has grown to 60 member companies ahead of its biggest meet-up to date, at this month’s SBC Summit Barcelona conference and exhibition. PAF, Apuesta Total, Nederlandse Loterij, Slots Million, Adjarabet, Retabet, BetWarrior, and the Ukrainian Gambling Council are among the new members of the exclusive group for international betting and gaming operators and operator associations. The membership has …

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ReportOn: Regulators will impose ‘onerous requirements’ if industry expectations not met

In the ongoing debate surrounding the UK Gambling Commission’s (UKGC) review of the 2005 Gambling Act, the topic of affordability checks has played a central role.  Discussing the issue in GameOn and Ghostfoundry’s inaugural ReportOn, industry stakeholders from a range of companies shared their views, whilst also commenting on other key gambling industry issues. For Allan Auning-Hansen, CEO of CEGO, …

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“Building a product is like building a house” – Why ‘old school’ SEO still has its place alongside influencer marketing

influencer

“Rather than looking at it as SEO or influencer marketing, if you blend them together you can achieve much better ROI and player value than if you segment the two.”  That was the stance adopted by Lee Beirne, Head of SEO at Ladbrokes Coral, as he joined a panel at this week’s CasinoBeats Summit which asked – Is SEO becoming …

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Altenar returns to Colombia with Colbet and Betsson Group partnership

Altenar returns to Colombia with Colbet and Betsson Group partnership

Altenar has strengthened its position in the Colombian market after signing a new partnership with Colbet.co and Betsson Group. The agreement, which follows a revamp of Colbet.co, will see Altenar become the new sportsbook supplier for the betting operator. From 1 July, bettors will be able to access an updated version of the operator’s site, which it believes will deliver …

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Betsson achieves Q1 success against German & Norweigian challenges

Betsson AB states that it has ‘broadly achieved’ its opening objectives to 2021 trading, maintaining strong geographical growth despite facing operating challenges within Germany and Norway.  Detailing its Q1 finances, the group achieved total revenue of SEK1,592.8  million, an increase of 12%, whilst operating income (EBIT) stood at SEK276.1 million, representing an increase of 6% with a 17.3% EBIT margin. …

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Bengtsson nominated to replace outgoing Lundberg at Raketech

SBC Leaders: Regulatory blindspots and the industry’s COVID bounceback

Ulrik Bengtsson has been nominated to join Raketech as the gaming performance marketing firm’s new Chairman of the Board, replacing the outgoing Christian Lundberg. Bringing considerable experience to the role, Bengtsson has a bachelor’s degree in management from Dalhousie University in Canada, and has held key positions at several major betting and gaming operators, and media companies, throughout his career. …

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