Betsson Group has formed a partnership with Greek fintech company OKTO. As one of the most prominent names in the Greek igaming space, the Sweden-based multinational betting operator will integrate the OKTO.CASH cash-to-digital payment method. Betsson will leverage OKTO.CASH’s network of over 13,000 points of sale across Greece, with the solution designed to meet local market requirements and provide ‘a …
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StarCasinò Sport has signed a two-year sponsorship of ACR Messina, as the betting firm makes its debut in Serie C Lega Pro. The Betsson Group-owned brand aims to expand its footprint across multiple levels of Italian sports, as it is set to appear on the Biancoscudati team kit for the 2023/24 and 2024/25 football seasons. Stefano Tino, Managing Director of …
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Betsson Group’s StarCasino Sport entertainment brand has strengthened its links to Italian football by securing an extension to its partnership with Lega Serie B (LNPB). StarCasino Sport’s collaboration with Italian football’s second division will continue for the remainder of the 2023/24 season, building on pre-existing partnership inked for the 2022/23 campaign. The partnership secures the international betting and gaming group …
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Gaming Innovation Group (GiG) has now made its casino platform live in Serbia through Betsson’s brand, Rizk. As GiG makes its debut launch in the Balkan country, the news follows an announcement in June of a similar launch for Rizk in Germany after approval from the Gluecksspiel (GGL). The latest expansion builds on a partnership that has grown to now …
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StarCasinò Sport has extended its partnership with AS Roma for the 2023/24 football season to be the club’s centurion partner in the infotainment category. The Betsson Group-owned sports betting and content platform will develop content designed specifically for fans of the Serie A side, including player interviews, behind-the-scenes stories and news. Stefano Tino, StarCasinò Sport Managing Director, commented: “We are …
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Betsson has been named the official sportsbook provider for online gaming operator Bethard. Described as having an array of licences across multiple European jurisdictions, Bethard selected Betsson as the sole provider of fully managed sportsbook services for its ‘diverse player base across key markets’, including Sweden, Ireland and Malta. Jesper Svensson, CEO Betsson Operations, commented: “We are delighted to be …
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Betsson Group opted for a global approach when it launched its new advertising campaign ‘A bet makes the difference’ last week. The initiative encompasses a series of commercials developed by the firm’s in-house advertising team, with direction coming from internationally-renowned Brazilian director, Rodgrigo Saavedra.f Betsson’s Global Brand Director, Kay Hook and CCO, Ronni Hartvig took time out this week to …
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Betsson Group’s StarCasino Sport platform has enhanced its visibility in the Italian betting market and sports scene via as ‘official infotainment partner’ of SSC Napoli. The operator has a history of working with the Serie A club, having first partnered with the team between the 2022/23 seasons. Betsson stated that the partnership marks a ‘welcome return’ to working with the …
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Nine international betting companies with keen interest in the developing Brazilian market have formed a responsible gambling association in anticipation of federal regulation later this year. The Brazilian Institute of Responsible Gaming (IBJR) has been established by bet365, Betsson Group, Betway Group, Entain, Flutter, KTO Group, Netbet Group, Rei do Pitaco and Yolo Group. André Gelfi, Managing Partner Brazil for Betsson …
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Betsson Group has announced its latest sponsorship foray in Latin American football, entering into a partnership with Zé Roberto. The Stockholm-listed betting group has signed a three-year agreement with the former Brazil international, which will cover the licensing of global player images across its brands. Additionally, Roberto will take on the role of ‘Betsson Ambassador’, whilst social media content will …
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