Tag Archives: Betsson Group

SBC Digital Italy: Operators must become ‘more than a betting brand’

Navigating the restrictions of the Italian market has proved challenging for operators amid a ban on gambling advertising. However, betting companies have begun to place increased emphasis on consumer engagement and remarketing as ‘media brands’. In July 2019, the Italian communications authority introduced the Dignity Decree which prohibited all sports leagues and clubs from promoting or advertising gambling-related brands. Discussing …

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EGBA: European gambling revenues drop by 23% in 2020

The gambling sector is continuing to reel from the effects of the global pandemic, as data from the European Gaming and Betting Association (EGBA) has shown that betting revenues are set to fall by 23% in 2020. The data, published in collaboration with H2 Gambling Capital, has found that Europe’s total gambling revenue will drop from €98.6 billion gross gaming …

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How Sebastian Jarosch is building a better future for Betsson Group Affiliates

Betsson affiliates

Reputation management, showing support to its affiliates and growing the team with new talent have topped the bill for Sebastian Jarosch in his first few months at Betsson Group Affiliates. It hasn’t been the easiest of starts for Jarosch, who joined the team as Head of Affiliates with the Covid pandemic in “full swing” and with affiliates partners facing new …

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SBC Summit Barcelona – Digital: The rise of live casino and the lessons to be learnt 

The rise of live casino has become a highlighted topic in the gambling industry particularly given its rise is prominence due to the global health pandemic reducing live-sport offerings and halting all retail. However, online casino’s rise could also help retail in terms of using the technology available to enhance the land-based customer experience. Speaking at SBC Summit Barcelona – …

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Betsson Group integrates Betgenius’ streaming offering

Betsson Group has signed an expanded sportsbook content deal with Betgenius which will see the operator integrate the sports betting data and platform provider’s streaming service. Under the agreement, Betsson Group’s portfolio of brands will add Betgenius live streams for a range of sports, including football, basketball, tennis and volleyball. In addition, the data and platform provider will supply live …

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Betsson rolls out new Group Affiliates site

Betsson Group has confirmed that it has launched a newly designed website for Betsson Group Affiliates which will support customer experience. The goal for the new site, according to Betsson, is to provide its visitors with an ‘easier way to learn’ about the company. In addition, it aims to offer further education on how customers can browse information based on …

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Betsson teams up with Banach for football Flash Markets launch

Betsson Group has strengthened its portfolio of football products after securing a new partnership with sports betting solutions provider Banach Technology. Under the terms of the agreement, Betsson has agreed to roll out Banach’s ‘formidable squad of Match and Player Flash Markets’, allowing punters to ‘bet on rapid-cycling selections in any match’. The partitioned segments will cover binary outcomes around …

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Betsson strengthens diversity commitment with AIDP membership

Betsson Group has upped its commitment to industry diversity and inclusion after revealing that it has become a Founding Member of the All-In Diversity Project (AIDP). The announcement follows on from the launch of Betsson’s DIB initiative earlier this year, which features a number of activities aimed at highlighting ‘Diversity, Inclusion and Belonging’. Lena Nordin, Chief HR Officer at Betsson …

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SBC Digital Summit: SEO trends and the importance of preparation

On the final day of SBC’s Digital Summit, a panel of Search Engine Optimisation (SEO) experts analysed why SEO is integral to driving new and existing customers on to a user webpage.  Lee Beirne, Ladbrokes Coral’s Head of SEO, highlighted the importance of following some of the latest trends which relate to the betting industry. Beirne explained: “What we have …

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GiG finalises sale of B2C assets to Betsson

Gaming Innovation Group (GiG) has confirmed that it has completed the sale of its B2C assets to Betsson Group in a €33 million deal. The sale include the operator brands Rizk, Guts, Kaboo and Thrills and related operational entities which will continue to be operated on GiG’s platform for a minimum of 30 months. For the first 24 months, it …

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