Tag Archives: Betgenius

Sky Bet Italia ups dynamic marketing capabilities with Betgenius

Sky Bet Italia (Sky Betting & Gaming) has today confirmed that it will enhance its digital marketing campaigns and onsite player engagement services with Betgenius marketing provisions. Partnering with industry data, software and content specialist Betgenius, SkyBet.it will push to drive player engagement and personalised messaging as the operator seeks to expand its profile and coverage within the licensed Italian …

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SNAI ups digital marketing & acquisition capabilities with Betgenius

Italian gambling operator Gruppo SNAI (SNAI) will push its 2017 digital marketing campaigns utilising Betgenius data and player engagement services as the firm looks to increase player acquisition capabilities of its online sportsbook Snai.it. Following an industry review, Betgenius has been selected as SNAI online sportsbook partner to help accelerate player acquisition and growth through a multi-faceted digital marketing campaign. …

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Betgenius aims to stay ahead of the pack with new 2017 trading products

Sports betting technology and software Betgenius is helping sportsbook operators give greater control to their customers via a range of new trading products, set to be showcased at ICE 2017 next week. As punters demand more and more from their chosen sports betting operator, Betgenius is staying ahead of the game with a series of new product launches to complement …

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High profile delegates highlight the importance of Betting on Football

Betting on Football (3-5 May)

SBC Founder Rasmus Sojmark has delivered on his promise to turn this year’s Betting on Football into an even ‘bigger and better’ gathering of the leading lights in the sports betting industry. For the first time, Betting on Football (BOF 2017) will be spread across three days (3-5 May) with networking events at Kensington Roof Gardens and Under the Bridge …

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Betting on Football 2017 attracts global operators for two-day conference

Betting on Football conference

SBC Events has committed to making the international Betting on Football 2017 its best conference yet, by providing ‘an unforgettable business and networking experience’ for more than 800 senior executives from 40+ countries. For the first time, Betting on Football (BOF 2017) will be spread across two days at Chelsea’s Stamford Bridge from 3-4 May. Included in a delegate ticket is …

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Betting on Football gets even bigger in 2017

Betting on Football conference

The fourth incarnation of the Betting on Football Conference, organised by SBC Events, will be the biggest one yet, with a packed agenda spread across two whole days for the first time. Betting on Football 2017 will be held on 3-4 May at Chelsea FC’s Stamford Bridge, with a dedicated exhibition area in the Great Hall and two conference streams in the …

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SBC recognises new industry talent with Rising Star award

SBC will crown the inaugural Rising Star in Sports Betting at the SBC Awards 2016, which will be held on December 7 at Under the Bridge nightclub. This prestigious award has been created to recognise the most prolific emerging operator or affiliate in the sports betting industry. Andy McCarron, Managing Director at SBC, said: “We are particularly excited about crowning the …

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BOS – Finding a balance between UI and presentation of live data

Paul Witten, Commercial Director for SIS, expressed the need for sports betting markets to find the right balance between the amount of live data provided and the simplicity of the user experience. He stated that the aim for live betting environments should be to process enough data in real time to help inform a decision, without over complicating the user …

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Tipster Challenge – One win apiece for experts at Musselburgh

Stephen Harris of bettingexpert collected the most points in this week’s Tipster Challenge at Musselburgh, after his 11/2 win on Glengarry. Each of the four experts managed just a single victory, with Harris picking out the longest odds winner of those successes. Dave Watkins, Sales Director at Betgenius and Guest for the week, started with a bang on Nepeta (7/2) …

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Dave Watkins looks to achieve Betgenius status at Musselburgh

We are delighted to introduce Dave Watkins as today’s Tipster Challenge Guest. Watkins has been with Betgenius for over 5 years, starting out as Head of Connextra Sales, before becoming Commercial Manager, and finally moving into his current role as Sales Director – Digital Marketing. He will be providing expert tips for each of today’s races at Musselburgh, alongside competition …

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