SBC News Voice of the Sports Betting Industry
Racecourse Media Group (RMG) has agreed an exclusive content distribution deal with sports betting software provider Betgenius.
As chosen distributor Betgenuis has gained rights to stream live content and data of RMG on digital and mobile verticals to the regions of Europe, South America, Asia and Africa.
The live content will be integrated alongside Betgenius’s wagering solution, allowing for the software providers sportsbook clients to offer their customers an unrivalled horseracing product. The content will cover many of the world’s most elite race events, including those from Ascot, Cheltenham, Epsom, and Goodwood.
Announcing the agreement Richard FitzGerald, CEO of Racecourse Media Group, said:
“We’re delighted to team up with Betgenius, who have set the pace in terms of innovation and customer service when it comes to supplying simplified end-to-end betting propositions. We’re very much looking forward to working with the provider in showcasing the best of British racing to as wide a global audience as possible.”
Mark Locke, Betgenius CEO, welcomed Racecourse Media as partners:
“I’m delighted to announce this exciting partnership with Racecourse Media Group. Betgenius always looks to create innovative partnerships to deliver original products.
“Many international markets have been unable to exploit the true value of UK horseracing as a product. While the pictures were available, the local expertise and technology to trade these events has sometimes been lacking. Betgenius’ end-to-end, horseracing trading solution removes barriers that previously existed for our customers to adopt this great betting product.”
