Genius Sports officially launches following merger

FIBAGenius Sports, a brand created from the merger of SportingPulse and Betgenius, has been officially launched into the sports and betting data sector. The company already employs more than 750 staff in 10 locations worldwide.

SportingPulse, founded in 1999 in Melbourne, is well known for its sports administration, management software and basketball data collection. Since 2004 the company has worked with FIBA, the international governing body of basketball, to develop the sport’s leading Sport Management Platform.

Founded in 2000, Betgenius is renowned for providing some of the world’s largest regulated betting operators and lotteries with sportsbook management and data-driven marketing services, along with pre-match and in-play market odds.

Mark Locke, Co-Founder of Betgenius and now CEO of Genius Sports, said: “The merger of these two pioneering companies from recognised world-leading countries in sport, Australia and the UK, is a perfect match and creates a global full service sports technology and data business, ready to exploit the multi-billion dollar opportunities opening up in the US, China and India.”

Nick Maywald, Founder of SportingPulse and now Genius Sports’ CCO, said: “Genius Sports has a new name and a new look, but our mandate, mission and values remain the same. We believe the collection, protection and commercialisation of sports data is critical to the future success and growth of the sports industry.

“We understand that as a leading sports data and technology provider, we must build on our reputation as a trusted partner to the sports industry with innovation, intelligence and integrity.”