Tag Archives: Betfred

Seeking to bolster its all-round customer on-boarding provisions, meeting new UK Gambling Commission (UKGC) online gambling regulatory requirements, Betfred has partnered with digital ID verification solutions provider HooYu. Betfred has been utilising HooYu’s platform ID provisions since April, helping the bookmaker to improve its KYC procedures as all UK licensed incumbents are required to undertake stringent ID checks on customer …

Betfred has strengthened its commitment to the Rugby League’s Championship and League 1 competitions after extending its sponsorship with the tournaments for a further two years.  As part of the sponsorship extension, the bookmaker has pledged to ‘more than double’ its financial contribution to the game outside of the Super League, confirming that it will sponsor all three professional tiers …

The executive of Ceuta, Spain’s autonomous city based in the north coast of Africa boarding Morocco has confirmed that it will launch its first online gambling function ‘BetonCeuta’, introducing business leaders to the jurisdiction, which seeks to become a new regulatory jurisdiction for European online gambling incumbents. A two-day conference scheduled from 15-16 October 2019, BetonCeuta will showcase the Ceuta …

Betfred has become the latest UK betting incumbent to expand its Spanish football profile, after striking a two-season shirt sponsorship deal with La Liga football club RCD Mallorca. The bookmaker confirmed its first-ever non-UK sponsorship by securing a partnership with the Balearian football club – facilitated by Sportradar’s marketing solution ad:s – ahead of the start of this season’s La Liga …

Betfred has strengthened its support for UK rugby, extending its sponsorship of Rugby League to include the women’s game for the first time, as the inaugural title partner of the burgeoning Women’s Super League (WSL). The newly announced deal will run alongside the recent extension of the Betfred Super League partnership until the end of the 2021 season – and sets up a …

Betgenius has announced a ‘major coup’ for its sportsbook content and management services, after securing a ‘long-term trading partnership’ with UK  legacy bookmaker Betfred. The deal sees Betgenius trade in-play markets for major sports including the English Premier League, Football League and Scottish Premiership. Servicing a ‘five-year arrangement’, Betgenius will act as ‘primary in-play trading partner’ for Betfred, leading the bookmaker’s …

Betfred has this morning confirmed that it will enter the regulated Spanish gambling market, having secured DGOJ licences to operate online B2C sportsbook and casino services. Entering 2019, the UK legacy betting group underlined its intentions to launch a Spanish online gambling business, seeking to diversify its market make-up and revenue channels. Confirming Betfred’s Spanish market developments, Group Chief Operating …

Betfred has confirmed that it will deepen its audience engagement partnership with Racing Post B2B, launching the ‘Betfinder’ feature across its digital verticals. Powered by Racing Post data and insights, Betfinder allows horseracing customers to filter and condense bet selections to their preferences, in-turn allowing bookmaker customers to increase market interactions and efficiencies. “Betfinder is a filtering tool that allows …