Betfred has been confirmed as the new official Super League title partner in a three-year deal which starts in 2017, Betfred’s 50th year of trading.
Until 2019, Rugby League’s elite UK club competition will be known as the Betfred Super League. Alongside the naming rights, the company will be showcased at grounds across the country in front of more than two million spectators each year. The brand will benefit from featuring across TV and radio via Sky Sports, BBC TV, BBC 5Live Radio and talkSPORT.
Speaking about the Super League partnership, Betfred boss Fred Done, said: “Next year will be Betfred’s 50th birthday, and what better way to celebrate than by becoming title sponsor of the Betfred Super League!
“I am delighted to sign such a high profile deal and, having met with Nigel Wood and his team, I truly believe that we are a perfect fit for Super League where we will hope to match the real passion displayed by the fans, players, media partners and everyone involved throughout the Rugby League.”
Nigel Wood, Super League Chief Executive, said: “Betfred is a well-recognised household name and I am delighted to welcome them to the sport as the new title sponsors of the Betfred Super League.
“Building on increased financial investment from the previous title sponsor, Betfred is the latest major company to recognise the advantages of associating their brand with Rugby League, and shows the strength of our sport in the commercial market. I’m sure this new exciting partnership will bring great benefits to both parties.
“I have met with owner Fred Done, who is passionate about Rugby League and we look forward to working closely with him, everyone at Betfred and our member clubs to continue to increase the visibility of our sport over the next three years. Finally we would also like to pass on our sincere thanks to First Utility for their support of Rugby League over the previous three years.”