Tag Archives: Betfair

The smarter route to sponsorship success: What US sports betting brands can learn from Europe

sponsorship

There are significant lessons that sponsorship managers of North American sports betting brands can take from their European counterparts, writes Antourage CEO Johan Junker. Almost three years after the Supreme Court struck down the federal ban on sports betting, allowing states to legalise it if they wish, the industry is starting to gather some serious momentum. This has manifested itself …

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Flutter turbocharges AUS & US growth as EURO headwinds mount

flutter

Flutter Entertainment Plc continues to underline its operating efficiency to help match its global scale demands and strengthen its brand portfolio’s leading position across multiple markets.  Posting its Q3 trading update, The FTSE100 betting group registered corporate revenues of £1.43 billion up 9% on corresponding 2020 results of £1.32 billion.  Topline growth was attributed to Flutter maintaining a double-digit increase …

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Singular to sign 100% of shares over to Flutter as new journey begins

Sports betting games provider ParlayBay has formed an alliance with GRID Esports as it looks to power its next-generation gaming experience.

B2B igaming software developer Singular has confirmed that 100% of its shares will be transferred to Flutter Entertainment, completing its acquisition by the FTSE100 gambling giant. Singular will become a technology asset of Flutter,  helping power its tier-1 brand portfolio of Paddy Power, Betfair, Sky Bet and The Stars Group, and further represents the expansion of the gambling group’s operations …

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Checkd appoints Michael Scott to lead SEO strategy

Checkd hires George Webb to head up SEO strategy

Checkd Media has moved to strengthen its senior team, appointing Michael Scott in its newly created position of Head of Organic Media, with a focus on SEO development. The new hire will work to optimise traffic across the firm’s Footy Accumulators, The Winners Enclosure and Oddschanger websites, in addition to driving conversion. Prior to his new position, Scott was SEO …

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Flutter sets monthly net deposit limit for under-25s to £500

flutter

Flutter Entertainment has announced the reduction of its net deposit limit for all customers under 25 years old – setting the figure at £500 per month. The group’s new policy will be implemented across its UK and Irish Paddy Power, Betfair and Sky Betting & Gaming brands, as part of a general move to ‘further enhance protections for younger customers …

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Checkd Group nets three new operator partnerships

Checkd Group nets three new operator partnerships

Betfair, Sky Betting & Gaming and SBK have become the three latest operators to sign brand partnership deals with Checkd Group. The partnership with Betfair will mark the return of The Group Chat campaign – a collaboration project between Checkd Group’s social brand Footy Accumulators and Betfair – which will provide a range of video content promoting multiples.  Checkd Group …

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GambleAware names Entain as top Q1 donor with £2m contribution

SBC News GambleAware names Entain as top Q1 donor with £2m contribution

GambleAware has published its list of Q1 betting industry donors, revealing that Entain topped its list of contributors with a donation of £2 million. GambleAware currently requests that all licensed operators donate 0.1% of their gross annual gambling yield directly to GambleAware, whilst firms with an annual gross gambling revenue under £250,000 per annum are asked to donate a minimum …

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Former F1 team manager Eddie Jordan to lead $1bn bid for OpenBet

SBC News Former F1 team manager Eddie Jordan to lead $1bn bid for OpenBet

Eddie Jordan, the Irish businessman who made his name in Formula One management and analysis, is leading a $1 billion bid for Scientific Games’ OpenBet sports betting division, according to The Currency. The planned takeover was reportedly confirmed by former Australian Formula One racing driver Mark Webber in an Instagram post, describing the development as ‘a mega acquisition in gaming’. …

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Aspire Global integrates new CRM system to boost existing platform

SBC News Aspire Global integrates new CRM system to boost existing platform

Aspire Global has launched and integrated a new CRM System, AspireEngage, to complement its existing AspireCore gaming platform.  The new Exponea-powered system functions as a customer data platform and incorporates a range of services to improve the player journey and generate ‘greater customer satisfaction’.  Described as a ‘user-friendly system’, key features include the provision of real-time marketing capabilities such as …

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