Tag Archives: Betfair

No Joke! Bookmakers slash odds on PM May’s 2017 exit

Closing this week’s ‘2017 Conservative Party Conference’ in Manchester, there would be no blazing comeback for PM Theresa May. Ahead of delivering her headline speech, The Tory PR spin machine had detailed that PM May’s keynote would unite the cabinet following its post-election divisions and also appeal to Britain’s young. However, delivering a limp speech in which May was hindered …

Read More »

Breon Corcoran comes out in support of slashing FOBT stakes

The Financial Times has revealed that Paddy Power Betfair chief executive Breon Corcoran has issued his support for significantly cutting the stakes of  fixed-odds betting terminals (FOBTs). In a letter to the minister at the Department for Culture, Media and Sport (DCMS), Tracey Crouch, Corcoran stated that due to the ‘toxic’ nature of the debate that now surrounds the terminals only significant action would …

Read More »

SBC Bookies’ Corner –  Increasing the betting value of international football

In an effort to eradicate mundane friendlies from international football, UEFA has announced that it plans on introducing a new international tournament called the Nations League. Should the tournament, which will run alongside Euro 2020 qualifiers elevate the levels of fan interest in international breaks as intended, it could also serve to heighten the value of international breaks as a …

Read More »

Defender to contender: Betfair backs Rio’s bid for boxing glory

After a hugely successful football career, former Manchester United and England defender Rio Ferdinand today announced he has partnered with online bookmaker Betfair to venture into the world of boxing. As a footballer, Rio’s 15 year career saw him win 81 England caps, six Premier League titles, and a European cup, now with the backing of Betfair, he’s aiming for …

Read More »

1 Strike Policy…Paddy Power Betfair gets tough on Affiliate marketing practices

FTSE100-listed online betting group Paddy Power Betfair (PPB) has streamlined its affiliate marketing terms of business, adding a new ‘1 Strike Policy’ to its Betfair and Paddy Power partnership programs. The company has informed its affiliate that it will immediately suspend any marketing partner found to have breached its promotional/messaging guidelines. PPB states that it has implemented the 1 Strike …

Read More »

Betfair Australia moves away from generic themes with The Game Within The Game’ campaign

Betfair Australia is targeting savvy customers with the launch of its new marketing campaign ‘The Game Within The Game’. The advertising campaign has been developed by Saatchi & Saatchi Melbourne, who stated that they wanted to move Betfair away from generic themes and messaging which have inundated Australian sports betting marketing. Leading the campaign’s creative context, Mark Cochrane, MD of …

Read More »

Betfair Politics – Punters not backing March 2019 EU Exit

Yesterday’s passing of the ‘EU Withdrawal Bill’ by the House of Commons may represent the clearing of a major Brexit hurdle for PM Theresa May, however, Betfair Politics informs that the UK public remain sceptical of the country leaving the European Union by the target deadline of 29 March 2019. The Bill which aims to repeal a number of provisions …

Read More »

Betfair – Major money comes in for underdog McGregor after late rule change

Mayweather

Betfair has revealed that the unwavering faith of punters in Conor McGregor earning a monumental victory has led to the odds on the Irishman dramatically shortening. Eight days out from the biggest boxing event in recent memory, the odds on McGregor defeating the man widely regarded as the most talented fighter of the 21st century, Floyd ‘Money’ Mayweather are as …

Read More »

‘Technology First’ Paddy Power Betfair delivers solid H1 2017 performance

Presenting its 2017 H1 interim results, the governance of FTSE100 listed Paddy Power Betfair Plc (PPB) maintains that the company is ‘well positioned for sustainable and profitable growth’. Despite being set against a tough 2016 comparative period (featuring UEFA Euro 2016), PPB delivered a 9% increase on pro-forma revenues of £827 million (H1 2016: £759 million) combined with a group …

Read More »

Mayweather vs McGregor breaks Betfair betting records

Mayweather

With 19 days until the opening bell of the most anticipated boxing event in recent memory, Floyd ‘Money’ Mayweather vs ‘The Notorious’ Conor McGregor has already smashed betting records. Betfair has revealed that betting on the bout has already surpassed the £10m mark, making it the biggest boxing event in Betfair history. The previous record was £8.9m, set in 2015 when …

Read More »