Tag Archives: Betfair

SBC Bookies Corner: Why Love Island will tear us apart….again!

This summer’s most important betting market is about to commence… Russia 2018 – No Chance! ITV2’s new season of Love Island will begin on Monday 4 June, with the reality show expecting to dominate all UK entertainment and social media coverage! SBC Bookies’ Corner gets the full lowdown on pricing and predicting Love Island 2018… _____________ SBC: Is it harder …

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US offers UK bookies solace after FOBT blow

As the decision was made by the US Supreme Court to overturn PASPA, no sooner had British operators commenced celebrating, than they upped the ante on their plans to tap into the US market. The incentive to break the US market will have only been enhanced by the government’s decision to reduce the maximum stake of FOBTs to just £2, …

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Rumour Mill: Paddy Power Betfair targets FanDuel acquisition

The Supreme Court’s repeal of PASPA’s federal mandate has likely triggered a further betting industry arms race, as US betting news source LegalSportsReport.com details that Paddy Power Betfair Plc (PPB) is ‘close to acquiring’ DFS operator FanDuel. Entering 2018, the governance of FTSE100 PPB stated that it was ‘reviewing all options’ for further expansion within the US market. The UK …

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Betfair – Cyprus’ ‘fuego’ brings fire & fury to Eurovision 2018 trading

The final week of pre-event trading for Eurovision 2018 (Lisbon 12 May), has seen Betfair place Cyprus’ Eleni Foureira’s ‘Feugo’ as 11/10 market favourite to win the 63rd edition of the Pan-European song contest. Eleni Foureira’s ‘Feugo’ has flipped-the-script on Eurovision 2018 trading, as the Cypriot entry was 100/1, just ten days ago. However, Betfair details that Eurovision punters have …

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Scott Longley – Is the Betfair Exchange losing its edge?

This April, Paddy Power Betfair reported a lacklustre Q1 2018 trading update, in which the betting group detailed a decline in its Exchange revenues. As the FTSE operator tackles further enlargement pressures, can the Betfair Exchange maintain product and market dominance against ambitious incumbents seeking to slice apart ‘the exchange cake’… _________________ It seems a long time ago since Betfair …

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Lotto monopoly questioned in The Netherlands

Dutch - Copyright: viperagp / 123RF Stock Photo

Monopolies on sports betting and lottery scratch cards are to remain in The Netherlands, but The Council of the State, the nation’s highest administrative court, has ordered a rethink of its lottery monopoly. Following an appeal by the European Gaming and Betting Association (EGBA), alongside international gambling firms Unibet, Betclic and Betfair, the council ruled that the existence of only …

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Betfair backs the Hayemaker ahead of blockbuster rematch

Ahead of this Saturday’s grudge rematch between David Haye and Tony Bellew, Betfair has unveiled the former heavyweight champion Haye as a brand ambassador for the online betting operator. Haye’s new partnership with Betfair continues the company’s association with the boxer and Hayemaker Boxing Promotions which it also sponsors. The two year deal will see Haye regularly write exclusive columns …

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Betfair appoints Leo Burnett London as new creative lead

UK marketing news source The Drum has reported that FTSE100 betting group Paddy Power Betfair (PPB) has appointed Leo Burnett London as new creative lead for its Betfair brand. This February, Betfair marketing called for a creative review as PPB’s new leadership team moved to restructure the group’s marketing agency set-up, preferring for its lead brands to be serviced by …

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Matchbook extends offer to cover Grand National and Punchestown

Matchbook is extending its offer of 0% commission on all UK and Irish racing to 28th April, meaning punters can look forward to commission-free betting on both the Grand National and the Punchestown Festival next month. Neil Campbell, Matchbook’s Chief Marketing Officer, said: “We want to keep encouraging customers to move over to the Matchbook Betting Exchange. Those that did …

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Betfair launches Man of the Match market from WhoScored.com

WhoScored.com - Copyright: nexusplexus / 123RF Stock Photo

Leading football statistics website WhoScored.com has reinforced the “quality and credibility” of its data-based Man of the Match market by partnering with Betfair. Betfair has become the second bookmaker after BetVictor to utilise the ever-popular market, which has caused a surge in betting activity and proved a real hit with fans for its objectivity. The market, which will cover the …

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