Targeting an ‘immersive and exciting’ betting experience, BETER has made its latest update to its iframe solution, a new statistics widget. The new feature includes information on games and player performances, such as hero picks, past and current stats, lineups and pick/ban stats. BETER states that the end goal during development was to produce a widget that would help bettors …
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Gal Ehrlich: a BETER future for esports
BETER CEO Gal Ehrlich recently took part in a highly topical panel discussion at the SBC Summit Barcelona 2022 which was focused on investing in the future of esports. In his speech, he highlighted some of the challenges ahead for this promising gaming vertical. His interesting input into the top-professionals’ dispute urged us to catch up with him to ask …
Read More »Anna Vikmane, BETER Live: operating in a time of adversity
Anna Vikmane, Director of BETER Live, discusses the company’s response to the war in Ukraine and the work that her team has done to support one another during this difficult time. She highlights some of the difficulties that she, on a personal level, has faced over the last eight months before explaining the reasons why she remains optimistic for the …
Read More »BETER builds on sports offering with Asian Basketball League
BETER has announced a partnership with the National Basketball Federation to power and distribute the Asian Basketball League (ABL) events which will take place in Bishkek, the Kyrgyz Republic. Adding a new discipline to its sports offering, the betting content and gaming solutions company will provide live streaming, data and odds for 66 basketball matches of each ABL tournament. Nikolay …
Read More »BETER strengthens esports leadership with Evgeniy Bekker promotion
Evgeniy Bekker will take up the role of Esports General Manager at BETER, a role that has been created to direct the company’s “ambitious market expansion plans”. Bekker initially joined BETER’s management team as Chief Trading Officer in 2020. In this role, he took an active stance in scaling the company’s growth and expanding the reach of BETER’s betting products …
Read More »BETER renews Bayes partnership for esports product enhancement
BETER and Bayes Esports have extended their strategic partnership, centred around provision of live data to support the former’s esports offering. By renewing the arrangement, BETER aims to continue developing its ‘comprehensive esports offering’ and reputation within the esportsbook space. Further elements of the deal include objectives to increase BETER’s uptime and efficiently manage integrity risks, alongside the offering of …
Read More »Bayes Esports fights for esports integrity with new partnership program
Bayes Esports has set the stage for a more sustainable future for the esports industry with the launch of a new partnership program that will focus largely on integrity. The Bayes Esports Partnership Program will aim to provide the esports data supplier’s partners with more visibility whilst also seeking to develop “new and innovative platforms with the integrity of esports …
Read More »Abios expands fast sports content with BETER data deal
Abios has strengthened its esoccer and ebasketball content after entering into a new partnership for the data rights and fast betting tournament content powered by BETER. The deal, which was facilitated by Betbazar, will give Abios access to – and the ability to distribute – BETER’s esoccer and ebasketball data, which currently consists of approximately 14,000 matches every month. “We’re …
Read More »BETER content for SOFTSWISS following new igaming partnership
SOFTSWISS’ Game Aggregator will now gain access to BETER’s portfolio of live casino games thanks to a new collaboration between the gaming software developer and the betting and gaming provider. The new partnership will enable BETER to expand the reach of its content across a range of new brands and markets, with SOFTSWISS’s partners gaining access to games including Roulette, …
Read More »BETER lanches iframe to push ‘radically new approaches’ to esports betting
Adopting a focus on engagement, betting content and data provider BETER has launched an iframe solution with a goal to ‘reinvent’ esports wagering. The company has developed its iframe based on an ‘engagement-oriented’ user interface, featuring an experience designed to emulate popular esports streaming platform Twitch with a betting element. Promising ‘unmatched quality’ of common esports titles, BETER detailed that …
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