BETER identifies new core strategic initiatives as it enters ‘next phase’ of development

Gal Ehrlich, the newly appointed CEO of BETER, has outlined his ambitions for the company to continue developing the ‘fast betting niche’ while also identifying new growth opportunities. 

Delivering his first strategic presentation since becoming CEO, Ehrlich emphasised that the implementation of robust corporate governance systems will be a core strategic initiative for BETER going forward.

He said: “We are exceptionally proud of the phenomenal success that we’ve achieved at BETER in the short time which has passed since this company’s foundation. That being said, such rapid growth presents us with new challenges. For example, we are now a bigger company and, thus, need to come up with new interaction processes to ensure we perform our everyday tasks more effectively and move forward as an organisation.

“Our mission and vision will be the same. BETER will continue to develop the fast betting niche, as well as meet the needs and demands of everyone in the betting industry, be it players, sportsbooks, bettors or fans.

“We’ll also be expanding into the Asian market, as we’ve identified this is an exciting avenue for future business growth. We’ll also work flat-out to further improve our already lofty standards of organisational excellence, whilst also ensuring our employees feel happy in their jobs and giving new opportunities to sportspeople. 

“In addition to the above, we’ll also focus on expanding our product portfolio, developing our content to make it even more exciting and taking customer support to a whole new level.”

Ehrlich highlighted that esports also remains high on the agenda for BETER as it enters the next phase of development. 

Alexander Gusev, CEO and Co-Founder of JKR Investment Group, added: “BETER is now starting the next phase of its development. We’ve already achieved a lot in such a short space of time due to our hard work, energy and boundless enthusiasm. 

“However, we now face a new challenge – to find ways to grow our business further and create approaches that will help us do that. We at the JKR Investment Group are firmly convinced that Gal is the man for the job.”

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