BETER to provide pin-point esports odds through Bayes deal

BETER, a provider of fast sports and esports content for sportsbook operators, has struck a new deal with esports data specialist Bayes Esports.

Described by BETER as a ‘landmark deal’, it provides significant impetus to the growth of its esports department while allowing the company to supply odds with ‘pin-point’ accuracy.

Bayes Esports will supply real-time data for popular esports tournaments, allowing BETER’s esports trading team to offer odds with better accuracy and an increased uptime to 95%.

Alex Barkar, CEO at BETER, said: “We’re proud that we signed a partnership agreement with Bayes Esports. It will definitely help us achieve the goals set for 2021: to maximise the distribution of our content to new clients and markets, including in Asia, where betting also plays a big role. 

“For more than three years, we have been making BETERable content, as well as helping our clients to harness new market opportunities and provide thrilling content for bettors.”

Mark Balch, VP Esports Betting Services at Bayes Esports, added: “We see this partnership as a great synergy of client-focused services and robust solutions. 

“By combining our technology-driven products and machine learning algorithms with BETER’s trading team’s experience, we will make a real impact in the betting industry.”